智能物联网赋能体育健身产业的实践探索、现实困境与应对策略  

Practical Exploration,Realistic Dilemma and Countermeasures of AIoT Enabling Sports and Fitness Industry

作　　者：朱哲荟 牟粼琳[1,2] 代佳凡 沈克印 蔡宾瑶[1] ZHU Zhehui;MOU Linlin;DAI Jiafan;SHEN Keyin;CAI Binyao(School of Economics&Management,Wuhan Sports University,Wuhan Hubei 430079;Hubei Sports Industry Research Center,Wuhan Hubei 430079)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]湖北体育产业研究中心,湖北武汉430079

出　　处：《成都体育学院学报》2023年第3期42-48,共7页Journal of Chengdu Sport University

基　　金：教育部哲学社会科学研究后期资助项目“体育产业数字化转型的理论阐释、动力机制与推进路径研究”(21JHQ086);湖北省教育厅科学技术研究计划重点项目“人工智能助力体育产业高质量发展的场景分析、现实困境及方略举措”(D20214102);湖北省高等学校哲学社会科学研究重点项目“区块链技术助力全民健身的数字化发展策略研究”(21D089);武汉体育学院中青年科研团队资助“体育改革与产业高质量发展研究”(21KT07)。

摘　　要：运用案例分析法对智能物联网在体育健身产业中的价值取向进行实践探索,构建以立体交互为载体的体育健身智能平台,探究智能物联网助力体育健身产业数智化的困境,并提出相应的策略。研究认为:要消解技术攻关瓶颈、主体协调困境、风险防范偏弱、市场存量不足和人才供应不足等问题,提出需加强政府统筹规划,完善标准制度建设;技术与产业双翼互补,打造安全稳定的营商环境;加强新基建迭代升级,实现体育健身产业互联共生;强化智能产品研发,提高体育健身产业服务水平;完善新技术人才培育,拓宽体育健身产业融资渠道的策略。Using the methods of case study,the study explores the value orientation of AIoT technology in sports and fitness industry,and constructs a three-dimensional and interactive AI platform of sports and fitness to analyze the realistic dilemma of AIoT enabling digital and intelligent process in the sports and fitness industry and puts forward the corresponding countermeasures.The study concludes that it is necessary to eliminate technical bottlenecks,coordination dilemmas between main bodies,weak risk prevention,insufficient market stock and insufficient supply of talents;to strengthen government’s overall planning to improve the construction of standard systems;to create a safe and stable business environment by complementing the two wings of technology and industry;to strengthen the iteration and upgrading of new infrastructure to realize the interconnection and symbiosis of the sports and fitness industry;to strengthen the research and development of intelligent products to improve the service level of the sports and fitness industry;to improve the cultivation of new technical talents and broaden the financing channels of sports and fitness enterprises.

关 键 词：体育产业 智能物联网 体育健身产业 技术赋能 健身智能体 

分 类 号：G80-052[文化科学—运动人体科学]