图书选题科学决策与决策质量提升研究进路  

Study on Approaches of Scientific Decision-making and Decision-making Quality Improvement on Book Topic

作　　者：杨金花[1] YANG Jinhua

机构地区：[1]河北大学新闻传播学院,河北保定071000

出　　处：《决策与信息》2023年第7期38-46,共9页Decision & Information

基　　金：2021年度国家社会科学基金项目“出版业高质量发展与图书选题科学决策研究”(编号:21BXW087)成果。

摘　　要：选题科学决策是出版业高质量发展的必要支撑条件与保障措施。传统意义上,选题决策是出版单位最重要的生产决策,其基本流程是在企业内部由编辑提出选题,然后由选题论证委员会作出判断取舍。这一模式的优点是省时省力且实用,实践中指导优秀编辑、出版组织推出了许多既有社会效益又有经济效益的好书,缺点是易造成很多选题几近“随机”决策,盲目出版所谓“畅销书”,导致资源错配、浪费人力、增加财务风险等问题。虽然通过将编辑隐性经验知识显性化与研制计量方法相结合,克服了部分传统决策模式的不足,但仍难以系统化解释和克服实践中存在的“随机”决策与反常选择问题。将认知心理学与决策科学领域理论成果——判断与选择相关理论引入图书选题决策领域,构建科学且便于实践操作的图书选题决策管理模式,能更有效保障决策质量和出版效益:(1)构建选题判断决策流程与实用判断方法,规范选题判断决策行为。通过相关策略,将复杂判断结构化地分解成单一判断,改善判断决策过程,尽可能地消除本该相同判断中的分歧。(2)研制判断决策过程辅助模型和校正程序,保障决策方法的透明性、决策水准的稳定性,保证纠偏方法的科学性与可操作性。Scientific decision-making in topic selection is essential for the high-quality development of the publishing industry.Traditionally,topic decision-making is the most important production decision of a publishing unit.The basic process involves the editor to propose a topic within the enterprise followed by the topic evaluation committee making judgments and choices.This model has the advantage of being time-saving,efficient and practical.In practice,it has guided excellent editors and publishing organizations to have launched many books that have both social and economic benifits.However,the disadvantage is that it can lead to"random"decisionmaking in topic selection and blindly publishing of so-called"best sellers",resulting in problems such as misallocation of resources,waste of human resources,and increased financial risks.Although the combination of explicit knowledge of editors'implicit experience and the development of quantitative methods has overcome some of the shortcomings of the traditional decision-making model,it is still difficult to systematically explain and overcome the problems of"random"decision-making and abnormal choices in practice.,it is still difficult to systematically explain and overcome the"random"decision-making and abnormal selection problems that exist in practice.By introducing the theoretical achievements of cognitive psychology and decision-making science specifically related to judgment and selection,into the field of book topic selection and decision-making,a scientific and practical management model on book topic selection decision-making can be constructed so as to effectively ensure decision quality and publishing benefits:First,developing a systematic process and practical methods for topic selection and decision-making,and standardizing the topic selection and decision-making behavior.By implementing relevant strategies,complex decision structures can be break down into single judgments,improving the decision-making process and minimizing unnecessary divergence of opinion

关 键 词：图书选题 选题策划 图书出版 出版业高质量发展 图书质量 认知决策理论 

分 类 号：G232.1[文化科学]