潍县萝卜产业发展问题与对策研究  

Problems and Countermeasures in the Development of Weixian Radish Industry

作　　者：赵新宇 韩建民 Xinyu Zhao;Jianmin Han(School of Management,Gansu Agricultural University,Lanzhou,Gansu,730070,China)

机构地区：[1]甘肃农业大学管理学院,甘肃兰州730070

出　　处：《管理科学与研究（中英文版）》2023年第6期143-149,共7页Management Science and Research

摘　　要：潍坊是中国著名的萝卜产区之一,潍县萝卜产业对于当地农业经济的发展具有重要意义。但是随着社会经济的发展和市场需求的变化,潍县萝卜产业也面临着一些问题和挑战。本研究通过对潍县萝卜产业的调研,分析了潍县萝卜产业的现状和存在的问题。研究表明,潍县萝卜产业存在品种单一、精加工环节薄弱、品牌效应不强、销售渠道不畅等问题。为了解决这些问题,提出了品种多样化、加强精加工环节、创造特色农产品品牌营销和拓宽销售渠道等对策和建议。采取这些措施,可以有效地提高潍县萝卜产业的附加值和经济效益,促进当地农业经济的发展。Weifang is one of the famous radish producing areas in China,and Weixian radish industry is of great significance to the development of local agricultural economy.However,with the development of social economy and changes in market demand,Weixian radish industry is also facing some problems and challenges.This paper analyzes the current situation and problems of Weixian radish industry through research.The study shows that the Weixian radish industry has the problems such as single variety,weak finishing link,weak brand effect and poor sales channels.In order to solve these problems,this paper proposes measures such as diversification of varieties,strengthening the finishing process link,creating special agricultural product brand marketing and broadening the sales channels.Through these measures,the added value and economic benefits of Weixian radish industry can be effectively improved and the development of local agricultural economy can be promoted.

关 键 词：潍县萝卜 产业发展 SWOT分析 

分 类 号：F32[经济管理—产业经济]