体育产业高质量发展下推广体育消费试点——基于大连市居民调查实证研究  

Pilot Project of Promoting Sports Consumption Under the High-Quality Development of Sports Industry——An Empirical Study Based on the Survey of Residents in Dalian

作　　者：毕红星[1] 张哲铭 BI Hong-xing;ZHANG Zhe-ming(Sports Economic Research Center,Dongbei University of Finance and Economics,Dalian 116025,China;Higher Vocational and Technical College,Dongbei University of Finance and Economics,Dalian 116025,China)

机构地区：[1]东北财经大学体育经济研究中心,辽宁大连116025 [2]东北财经大学高等职业技术学院,辽宁大连116025

出　　处：《福建体育科技》2023年第3期13-17,共5页Fujian Sports Science and Technology

基　　金：国家社会科学基金一般项目“我国鲁辽津三届全运会体育场馆建设的惠民成效研究”(16BTY050);辽宁省教育厅科学研究经费项目“基于DEA辽宁省体育场馆运营的惠民绩效评价研究”(LN2020J01)。

摘　　要：采用随机抽样的问卷调查方法实证分析大连市居民体育消费。探讨大连体育消费试点城市的模式创新形成可复制推广的典型经验,促进我国体育消费规模持续增长、消费结构不断升级。主要结论:基于居民体育消费发展现状、多维度特征及其影响因素的基础上,从丰富体育消费产品、优化体育消费环境、加强体育品牌建设、打造体育消费聚集区、推动体育消费模式升级五个方面提出城市居民体育消费的构建模式。Using the questionnaire survey method of random sampling,this paper empirically analyzes the sports consumption of residents in Dalian.This paper discusses the model innovation of Dalian sports consumption pilot city,forms the typical experience that can be copied and popularized,and promotes the continuous growth of China's sports consumption scale and the continuous upgrading of consumption structure.Main conclusions:Based on the development status,multi-dimensional characteristics and influencing factors of residents'sports consumption,this paper puts forward the construction mode of urban residents'sports consumption from five aspects:enriching sports consumption products,optimizing sports consumption environment,strengthening sports brand construction,building sports consumption gathering area and promoting the upgrading of sports consumption mode.

关 键 词：居民体育消费 大连试点 体育产业 高质量发展 

分 类 号：G812[文化科学—体育学]