乡村文化与旅游产业融合发展研究  

Research on the Integration and Development of Rural Culture and Tourism Industry

作　　者：张洪[1] 杨杉杉 ZHANG Hong;YANG Shanshan(Business School of Anhui University,Hefei Anhui 230601)

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《山东农业工程学院学报》2023年第5期8-12,共5页The Journal of Shandong Agriculture and Engineering University

基　　金：安徽省哲学社会科学规划青年项目“产业集团化视角下安徽省文化与旅游深度融合研究”(AHSKQ2017D13)。

摘　　要：现代经济社会快速发展以及文化振兴背景下,旅游产业与文化之间的融合已成为必然趋势。伴随我国旅游产业的不断发展,乡村文化同旅游产业融合日益密切,并不断促进乡村经济发展,为乡村振兴与城乡一体化建设提供了内在动力。具体来看,在当今旅游业发展中,乡村文化的渗透已经较为常见,尤其是生活在城市中的人群,为能够从忙碌的城市生活中抽身出来,往往会更倾向于乡村文化旅游,感受乡村文化的宁静舒适氛围,这也给乡村文化与旅游产业的融合创造了有利条件。因此,文章立足问题,提出几点建议,以备后续参考。With the rapid development of modern economy and society and the revitalization of culture,the integration of tourism industry and culture has become an inevitable trend.With the continuous development of China's tourism industry,the integration of rural culture and tourism industry has become increasingly close,and the continuous promotion of rural economic development has provided an internal impetus for rural revitalization and urban-rural integration.Specifically,in today's tourism development,the infiltration of rural culture has become more common,especially for people living in cities.In order to get out of the busy urban life,they tend to prefer rural cultural tourism and feel the quiet and comfortable atmosphere of rural culture,which also creates favorable conditions for the integration of rural culture and tourism industry.Therefore,based on the problem,the article puts forward several suggestions for future reference.

关 键 词：乡村文化 旅游产业 融合发展 

分 类 号：F592.3[经济管理—旅游管理]