城市旅游形象与游客感知研究——以部分优秀旅游城市为例  

STUDY ON CITY TOURISM IMAGE AND TOURISTS′PERCEPTION——TAKING SOME EXCELLENT TOURIST CITIES AS EXAMPLES

作　　者：冯茜宇 代合治[1] Feng Xiyu;Dai Hezhi(School of Geography and Tourism,Qufu Normal University,276800,Rizhao,Shandong,China)

机构地区：[1]曲阜师范大学地理与旅游学院,山东日照276800

出　　处：《山东师范大学学报（自然科学版）》2023年第2期158-165,共8页Journal of Shandong Normal University(Natural Science)

摘　　要：现代城市旅游形象的定位和传播是旅游高质量发展的重要条件.随着共享时代的到来在线旅游被更多旅游者接受,这种方式成为影响潜在旅游者形成旅游动机的重要来源.本文在梳理国内外旅游形象研究成果的基础上,以官方网站和网络游记为研究对象,利用Python网络爬虫技术和ROST CM6软件对部分旅游城市进行网络文本分析,以成都市为例,对城市旅游形象感知进行研究,总结旅游形象与游客感知的异同,为准备改变旅游品牌的城市提供理论性的意见.The positioning and dissemination of modern city tourism image is an important condition for the high-quality development of tourism.With the advent of the sharing era,online tourism has been accepted by more tourists,which has become an important source of influencing potential tourists to form their tourism motives.Based on the research results of tourism image at home and abroad,this paper takes official websites and online travel notes as the research objects.Python web crawler technology and ROST CM6 software is used to analyze the online texts of some tourist cities.Taking Chengdu City as an example,the perception of urban tourism image is studied,and the similarities and differences between tourism image and tourist perception are summarized.Finally,theoretical advice for cities that are going to change their tourism brands in the future is provided.

关 键 词：旅游形象 游客感知 网络文本 成都 

分 类 号：K901[历史地理—人文地理学]