体验经济下的户外运动发展路径  

The Development Path of Outdoor Sports under Experience Economy

作　　者：冯岩[1] FENG Yan(Lvliang University,Lvliang Shanxi,033000,China)

机构地区：[1]吕梁学院,山西吕梁033000

出　　处：《四川体育科学》2023年第4期88-91,105,共5页Sichuan Sports Science

基　　金：山西省高等学校哲学社会科学研究项目资助(编号:2019W208)。

摘　　要：体验经济是“企业以服务为舞台,以商品为道具,以消费者为中心,创造能够使消费者参与,值得消费者回忆的活动”。本研究通过文献资料法、访谈法和实地考察法及问卷调查法等研究方法,以体验经济为切入点,对山西省户外运动的发展现状进行调查和分析,找出其发展的困境,提出创新发展路径。研究结果显示山西省户外运动的发展困境主要为:山西省的户外运动开设项目主要为冰雪体育、拓展训练和水上运动(漂流)3种运动项目为主,户外运动项目种类单一;资金投入、经营和管理以私人为主,政府投入资金短缺、场地设施少、管理混乱及服务水平低;人们对于户外运动参与目的的意识薄弱。建议:发挥政府领导功能,科学制定当地户外运动发展规划,增加政府资金投入,加快落实国家及政府体育政策,探索政府领导、企业参与、市场运行的户外运动发展新模式;充分利用自然地理条件,借鉴成功案例,创新引进多种时尚的户外运动项目,丰富运动种类;制定规范的管理规章制度,加强户外运动产业的管理和经营,提高服务水平;充分利用互联网,加强宣传,提高人们对户外运动参与目的的认识等发展路径,以期为三四线城市户外运动的加速发展和培养户外运动成为人们健康的生活方式的目标提供参考。Experience economy is"enterprises take service as the stage,take goods as props,take consumers as the center,and create activities that enable consumers to participate in and deserve consumers'memories".Through literature review,interview,field investigation and questionnaire survey,this study investigates and analyzes the current development status of outdoor sports in Shanxi Province from the perspective of experience economy,finds out its development difficulties and proposes innovative development paths.The research results show that the development difficulties of outdoor sports in Shanxi Province are mainly as follows:Outdoor sports in Shanxi Province mainly include ice and snow sports,outward bound training and water sports(rafting),and the types of outdoor sports are single;the capital input,operation and management are mainly private,while the capital input from the government is short,the site facilities are few,the management is chaotic and the service level is low;peoples awareness of the purpose of participation in outdoor sports is weak.Suggestions:Play the leading role of the government,formulate the development plan of local outdoor sports in a scientific way,increase the investment of government funds,accelerate the implementation of national and government sports policies,and explore a new model of outdoor sports development featuring government leadership,enterprise participation and market operation;make full use of natural geographical conditions,draw lessons from successful cases,innovate and introduce a variety of fashionable outdoor sports,enrich the types of sports;formulate standardized management rules and regulations,strengthen the management and operation of the outdoor sports industry,and improve the level of services;make full use of the Internet,strengthen publicity,improve people's understanding of the purpose of outdoor sports participation and other development paths,so as to provide reference for the accelerated development of outdoor sports in third-tier and fourth-tier cities

关 键 词：体验经济 户外运动 创新 路径 

分 类 号：G80-052[文化科学—运动人体科学]