新媒体时代高校舆情特点及应对策略探析  

The Characteristics and Countermeasures of Public Opinion in Colleges and Universities in the New Media Era

作　　者：李厚建[1] 梁晨晨 LI Houjian;LIANG Chenchen(Student Affairs Department of Party Committee,Xinjiang University,Urumqi,Xinjiang 830046)

机构地区：[1]新疆大学党委学生工作部,新疆乌鲁木齐830046

出　　处：《昌吉学院学报》2023年第3期102-106,共5页Journal of Changji University

基　　金：新疆维吾尔自治区社会科学基金项目“总体国家安全观视域下新疆高校防范西方意识形态渗透对策研究”(2023BKS001)阶段性研究成果。

摘　　要：新媒体时代下信息传播的主客体界限变得模糊,也给高校舆情工作带来了更大的挑战,文章结合新媒体时代下高校舆情的主要特点,分析了新媒体时代下高校舆情存在的问题并提出了应对策略,认为高校应当提升主流舆论传播力、建立高效的数字化舆情监测预警体系和舆情工作队伍、畅通校园问题收集反馈渠道以及加强大学生网络思政教育。In the era of new media,the boundary between subject and object of information dissemination becomes blurred,which also brings greater challenges to public opinion in colleges and universities.Combining with the main characteristics of public opinion in colleges and universities in the era of new media,this paper analyzes the characteristics of public opinion in colleges and universities in the era of new media and the problems to be solved.It is believed that colleges and universities should enhance the mainstream public opinion communication power,establish an efficient digital public opinion monitoring and early warning system and public opinion work team,smooth the channels for collecting and feedback campus problems and strengthen the online ideological and political education of college students.

关 键 词：新媒体 高校舆情 实践对策 

分 类 号：G640[文化科学—高等教育学]