浅析产品设计中色彩的应用  

Analysis of the Application of Color in Product Design

作　　者：郑艳玲[1] 王钰泽 ZHENG Yanling;WANG Yuze(Changchun University of Science and Technology,Changchun 130013,China)

机构地区：[1]长春理工大学,吉林长春130013

出　　处：《西部皮革》2023年第13期114-116,共3页West Leather

摘　　要：当今产品设计中,色彩的应用变得越来越重要,能够对产品的外观和品牌形象产生重要影响。文章旨在探讨产品设计中色彩的应用,包括色彩在产品设计中的重要性、色彩的选择原则、不同颜色对消费者的心理和情感的影响等方面,从而为产品设计提供一定的理论指导。In today's product design,the use of color is becoming more and more important,which can have an important impact on the appearance and brand image of the product.This paper aims to explore the application of color in product design,including the importance of color in product design,the principle of color selection,and the psychological and emotional impact of different colors on consumers,so as to provide certain theoretical guidance for product design.

关 键 词：产品设计 色彩的应用 用户心理 

分 类 号：TB476[一般工业技术—工业设计] J524[艺术—艺术设计]