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作 者:李静 刘贵文 LI Jing;LIU Guiwen(School of Journalism and Communication,Gannan Normal University,Ganzhou 341000,China)
机构地区:[1]赣南师范大学新闻与传播学院,江西赣州341000
出 处:《赣南师范大学学报》2023年第4期74-79,共6页Journal of Gannan Normal University
基 金:江西省高校人文社会科学研究项目(JC19102)。
摘 要:当中国由冷战情境置入现代性的全球化世界体系,随之而来的是地缘政治格局和国际秩序重组后的西方意识形态挑战;“主旋律”则亟需回应这一新的外部现实,建构新时代社会主义话语与现代化逻辑的合法性表述。21世纪以来,江西主旋律影视剧在国家和市场的双重主导下,逐渐吸纳大众文化生态下的流行话语,以类型化的新主流逻辑确立起自身的价值书写,并尝试寻求一种与新生代青年文化接洽的言说模式,延续自身的文化政治使命和市场活力。只是这一过程同样延续了主体缺失、影像割裂和历史重构的文化症候。未来的新主旋律作品如何在更为复杂的市场浪潮下讲好中国故事,依然任重而道远。When China enters the modern globalized world system from the cold war situation,there are heterogeneous ideological challenges following the restructuring of the geopolitical landscape and international order;The"Theme"is in urgent need of responding to this externality political and cultural crisis,and constructing a legitimate expression that maintains the socialist discourse and modernization logic in the new era.Since the new century,after entering the market environment of cultural industry relaying revolutionary ideological narration,Jiangxi's main theme film and television dramas have gradually integrated into popular discourse under the popular cultural ecology,established their own value writing with the mainstream logic of typology,and attempted to seek a speech mode that is in harmony with the culture of the new generation of young people,thereby continuing their own cultural and political mission and market vitality.However,this process also continues the cultural symptoms of the absence of subjects,image fragmentation,and historical reconstruction.In the future,there is still a long way to go to tell a good Chinese story in a more complex market.
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