哈尔滨国际冰雪节在海外媒体中的形象建构研究  

The Discourse Representation of Harbin International Ice and Snow Festival in Overseas Media

作　　者：于金刚[1] 李海燕 YU Jin-gang;LI Hai-yan(Northeast Forestry University,Harbin 150040,China;East University of Heilongjiang,Harbin 150066,China)

机构地区：[1]东北林业大学外国语学院,黑龙江哈尔滨150040 [2]黑龙江东方学院,黑龙江哈尔滨150066

出　　处：《黑龙江生态工程职业学院学报》2023年第4期36-43,共8页Journal of Heilongjiang Vocational Institute of Ecological Engineering

基　　金：黑龙江省高等教育教学改革一般研究项目“大思政背景下外国文学课程建设中的伦理学应用研究”(SJGY20220131);黑龙江省经济社会发展重点研究课题项目(外语学科专项)“以深挖本族文化元素为途径、以立德树人为根本任务的大学艺术英语视听说教材开发研究”(WY2022024-C);东北林业大学中央高校基本科研业务费专项资金项目“基于语料库的中国生态话语分析——以《中国日报》中的环境类新闻为例”(2572021BP05)。

摘　　要：基于评价理论,依托NOW网络新闻语料库,结合UAM CorpusTool3和Antconc3.5.8软件,从话语分析角度分析近10多年来海外媒体围绕哈尔滨国际冰雪节的话语表征及形象建构。研究发现,哈尔滨国际冰雪节蜚声海内外,已然成为亮给世界的一张文化名片;众多海外媒体一直以多种方式关注其发展动态,对其所呈现的冰雪艺术与文化极其喜爱、期盼、赞叹,对为其辛勤付出的参与者褒扬有加,对其所彰显的艺术价值及社会意义深表认同,而对其配套服务网络则饱含更多期待。“他塑”的形象对进一步提升哈尔滨国际冰雪节国际形象、黑龙江省整体旅游经济实力乃至中国文化对外传播效果具有重要参考价值。Based on the evaluation theory and the NOW network news corpus,combined with UAM CorpusTool3 and Antconc3.5.8 software,observe the discourse representation and image construction of overseas media around the Harbin International Ice and Snow Festival in the past decade from the perspective of discourse analysis.It is found that Harbin International Ice and Snow Festival,as a symbol of Harbin,is well known at home and abroad;many overseas media,with their close attention to the development of Harbin International Ice and Snow Festival in various ways,explicitly show their love,anticipation and satisfaction towards the ice and snow art and culture,highly commend the hard-working participants for the possibility of the event and acknowledge its artistic value and social significance,and have more expectations for its supporting service network.The image“Others-shaping”is of great significance for further improving the international image of Harbin International Ice and Snow Festival,advancing the economic growth of Heilongjiang Province and promoting Chinese culture in the world.

关 键 词：评价理论 网络新闻语料库 哈尔滨国际冰雪节 海外媒体 形象建构 

分 类 号：G127[文化科学]