媒体融合背景下高校图书馆抖音号影响力提升策略  

The Strategy on Enhancing the Influence of University Libraries’Tiktok Accounts under the Background of Media Convergence

作　　者：黄勇 方静[2] 吴晓燕 HUANG Yong;FANG Jing;WU Xiaoyan

机构地区：[1]芜湖职业技术学院图书馆,安徽芜湖241003 [2]芜湖职业技术学院经济管理学院,安徽芜湖241003

出　　处：《芜湖职业技术学院学报》2023年第2期48-52,共5页Journal of Wuhu Institute of Technology

基　　金：2020年度安徽省高校图工委研究基金项目“媒体融合背景下图书馆抖音号影响力提升策略探究”(项目号:TGW20B48);2020年安徽省教育厅高校科学研究重点项目“区块链背景下数字货币风险与对策研究--以比特币为例”(项目号:SK2020A0697)。

摘　　要：融媒体时代,受众范围、传播方式、舆论生态和媒体格局都在发生深刻变化,以抖音为代表的短视频成为网络传播主流。抖音平台作为阅读推广、文化传播的新阵地,对阅读推广起到良好作用。然而,高校图书馆抖音号运营中仍存在重视不够、定位模糊、专业运营团队缺乏、新媒体用旧技术等问题。对此,高校图书馆抖音号运营应转变思维、明确定位、重视运营、建立专业团队,以全面提升高校图书馆抖音号的影响力,并更好地传播优秀文化、输出优质知识内容。In the era of convergence media,the audience scope,communication mode,public opinion ecology and media pattern are undergoing profound changes.The short video which is represented by Tiktok has become the mainstream of network communication.As a new front for reading promotion and cultural communication,Tiktok plays a good role.However,as for the operation of university libraries’Tiktok accounts,there are still some problems such as inadequate attention,ambiguous orientation,lacking professional operation teams,and outdated technologies.Consequently,it is necessary to change the way of thinking,make clear orientation,and build professional operation teams to expand the reach of university libraries’Tiktok accounts and better the communication of excellent culture and the output of high-quality knowledge contents.

关 键 词：抖音号 新媒体 短视频 图书馆 

分 类 号：G250.7[文化科学—图书馆学] G258.6