湘东南红色文化信息传播的数字化表达研究  

Research on Digital Expression of Red Cultural Information Dissemination in Southeast Hunan

作　　者：吴林利 张剑[1] WU Lin-li;ZHANG Jian(School of Design and Art,Changsha University of Science and Technology,Changsha,Hunan,4101014)

机构地区：[1]长沙理工大学设计艺术学院,湖南长沙4101014

出　　处：《湖南包装》2023年第3期73-75,共3页

基　　金：国家社科基金艺术学项目(21BC055)。

摘　　要：传统的红色文化传播模式已不适应信息时代的需求,湘东南丰富的红色资源未发挥它更大的社会效益和产业效应。强调应用数字化赋能红色文化的传播,立足红色文化资源,拓展湘东南优秀的传统文化和社会文化的表达途径,提取红色文化精神,利用数字技术情景化再现重大历史事件,红色文化精神融合地域文化拓展表达,制造寓教于乐的文化体验项目,采用多维度表达的策略,形成良好的红色文化体验感,进一步促进红色文化的传播,达到闻道、看道、悟道、得道的红色文化传播效应和体验目标,提升红色文化的产业价值及认同感。为湘东南区域红色文化转换成驱动社会全面发展的精神符号,为红色文化产业开发提供借鉴。The traditional red culture communication mode is no longer suitable for the needs of the information age,and the rich red resources in southeast Hunan have not exerted its greater social and industrial effects.Emphasize the application of digitalization to empower the dissemination of red culture,based on red cultural resources,expand the expression channels of excellent traditional culture and social culture in southeast Hunan,extract the spirit of red culture,use digital technology to reproduce major historical events in a contextual manner,and integrate the spirit of red culture with regional culture Expand expression,create educational and entertaining cultural experience projects,adopt multi-dimensional expression strategies,form a good sense of red culture experience,further promote the spread of red culture,and achieve red culture communication of hearing,watching,enlightening,and gaining effect and experience goals,and enhance the industrial value and sense of identity of red culture.It transforms the red culture in southeastern Hunan into a spiritual symbol that drives the overall development of society,and provides a reference for the development of the red cultural industry.

关 键 词：数字化 红色文化 体验 传播 

分 类 号：G125[文化科学]