虚拟现实技术在广告设计中的应用现状分析与设计实现  

The Application and Optimization Analysis of Virtual Reality Technology in Advertisement Design

作　　者：余献平[1] YU Xianping(School of Arts&Communication,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学艺术与传媒学院,北京100875

出　　处：《信息与电脑》2023年第6期34-36,共3页Information & Computer

摘　　要：随着现代信息技术的迅猛发展,虚拟现实技术的发展前景更为广阔,技术日趋成熟,各行各业对虚拟现实技术的需求越来越强。其中,虚拟现实技术在广告设计领域得到广泛应用,效果显著,对广告业的创新发展很有帮助。因此,文章概述了虚拟现实技术,具体分析虚拟现实技术在广告设计中的应用优势、具体表现、现存问题,并论述了虚拟广告虚拟现实(Virtual Reality,VR)-产品数据管理演化系统(Product Data Evolvement System,PDES)的优化设计,旨在为广告设计中虚拟现实技术的应用和发展提供借鉴。With the rapid development of modern information technology,the development prospects of virtual reality technology are becoming broader,and the technology is becoming increasingly mature.The demand for virtual reality technology is becoming stronger in various industries.Among them,virtual reality technology has been widely applied in the field of advertising design with significant results,which is very helpful for the innovative development of the advertising industry.Therefore,the article provides an overview of virtual reality technology,analyzes its application advantages,specific manifestations,and existing problems in advertising design,and discusses the optimization design of Virtual Reality(VR)-Product Data Evolution System(PDES)in virtual advertising,aiming to provide reference for the application and development of virtual reality technology in advertising design.

关 键 词：虚拟现实(VR)技术 广告设计 应用策略 虚拟现实-产品数据管理演化系统(VR-PDES) 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术] J524.3[自动化与计算机技术—计算机科学与技术]