场景化阅读对用户持续阅读行为的影响研究  

Research on the Influence of Scenario-based Reading on Users' Continuous Reading Behavior

作　　者：韩飞飞 Han Feifei

机构地区：[1]安徽建筑大学艺术学院视觉传达设计系,安徽合肥230601

出　　处：《图书馆工作与研究》2023年第6期23-30,共8页Library Work and Study

基　　金：安徽省高校省级人文社会科学研究项目重点项目“超媒体叙事下图书出版物融合发展的模式与路径研究”(项目编号:2022AH050229)研究成果之一。

摘　　要：文章基于三元交互决定论,对来自不同机构的场景化阅读用户展开问卷调查,探究场景化阅读对用户持续阅读行为的影响。结果表明,环境场景化阅读、情感场景化阅读、内容场景化阅读均正向影响用户持续阅读行为,阅读自我效能感在场景化阅读与用户持续阅读行为的正向关系中起中介作用。基于研究结论提出对策建议,即打破阅读时空限制,拓宽场景化阅读感知空间;整合场景化阅读资源,实现阅读内容精准推送;增强阅读自我效能感,促进阅读行为的持续性。Based on the Triadic Reciprocal Determinism,a questionnaire survey was conducted on users from different institutions to study the effects of scenario-based reading on users'continuous reading behavior.The results show that environmental,emotional and content scenario-based reading positively affect user sustained reading behavior.Reading self-efficacy plays a mediating role between scenario-based reading and user sustained reading behavior.Based on the above conclusions,the article proposes to break the time and space constraints of reading and broaden the situational reading perception space;Integrate situational reading resources to accurately push reading content;Strength reading self-efficacy and promote the sustainability of reading behavior.

关 键 词：场景化阅读 用户 持续阅读行为 阅读自我效能感 三元交互决定论 

分 类 号：G252.0[文化科学—图书馆学]