聊城市居民体育消费的现状研究——以谷山盛景小区为例  

Research on the Current Situation of Sports Consumption of Residents in Liaocheng City——Taking Gushan Shengjing Community as an Example

作　　者：董存彪 Dong Cun-biao(Shandong Normal University,Jinan 250014,Shandong)

机构地区：[1]山东师范大学,山东济南250014

出　　处：《江苏商论》2023年第8期18-20,34,共4页Jiangsu Commercial Forum

摘　　要：随着社会的进步、国民经济的快速增长,体育消费是一个社会文化现象,是一个社会发展到特定历史阶段的产物,正逐步成为一个新的消费增长点。研究居民体育消费现状能更好地适应中国大力发展体育产业,促进体育消费的环境,使体育消费成为增长经济的重要手段。本文通过文献资料、问卷调查、数理统计等方法调查社区居民体育消费现状,分析影响社区居民体育消费的各种因素以及社区居民相关需求,为总结并制定相应的计划与对策提供参考。With the progress of society and the rapid growth of the national economy,sports consumption is a social and cultural phenomenon,a product of a specific historical stage of social development,and is gradually becoming a new consumption growth point.Studying the current situation of residents'sports consumption can better adapt to China's vigorous development of the sports industry,promote the environment of sports consumption,and make sports consumption an important means of economic growth.This article investigates the current situation of community residents'sports consumption through literature review,questionnaire survey,mathematical statistics,and other methods.It analyzes various factors that affect community residents'sports consumption and their related needs,providing reference for summarizing and formulating corresponding plans and strategies.

关 键 词：体育消费 社区居民 影响因素 

分 类 号：F71[经济管理—产业经济]