新时期中国研学旅游的发展及对策研究  

Research on the Development and Countermeasures of China's Research Tourism in the New Era

作　　者：项园园[1] XIANG Yuan-yuan(Zhejiang Vocational and Technical College of Commerce,Hangzhou 310053,Zhejiang)

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《江苏商论》2023年第8期42-44,共3页Jiangsu Commercial Forum

摘　　要：作为一种旅游新业态,研学旅游近年来在国内发展方兴未艾。进入新时代,在各级政府大力倡导下,中国研学旅游市场出现了一些新的发展特征,也面临着新的问题和困惑。本文在明确研学旅游的内涵和性质的基础上,对国内研学旅游的现状进行深入分析,提出进一步发展的策略,以提升中国研学旅游事业的发展水平。As a new form of tourism,research-based tourism has been developing rapidly in China in recent years.Entering a new era,with the strong advocacy of governments at all levels,the Chinese research tourism market has emerged with some new development characteristics and is also facing new problems and confusion.On the basis of clarifying the connotation and nature of graduate tourism,this article conducts an in-depth analysis of the current situation of domestic graduate tourism and proposes further development strategies to enhance the development level of China's graduate tourism industry.

关 键 词：研学旅游 产品性质 存在问题 发展对策 

分 类 号：F592.3[经济管理—旅游管理]