商贸业数字化发展趋势与广州面临的机遇及挑战  

Digitalization Trends in the Business Sector and the Opportunities and Challenges Facing Guangzhou

作　　者：刘帷韬 揭昊 LIU Weitao;JIE Hao(Institute of International Trade and Commerce,Guangzhou Academy of Social Sciences Guangzhou,Guangdong 510510)

机构地区：[1]广州市社会科学院国际商贸研究所,广东广州510510

出　　处：《中国商论》2023年第13期1-4,共4页China Journal of Commerce

基　　金：2023年度广州市宣传思想文化优秀创新团队项目:广州金融高质量发展研究团队;国家社会科学基金重大项目“粤港澳大湾区构建具有国际竞争力的现代产业体系研究”(20&ZD085);广东省哲学社会科学规划2022年度学科共建项目“构建统一大市场背景下城市营商环境格局演变、影响因素及机制检验:基于时空双维度的实证研究”(GD22XYJ29);广州市哲学社科规划2023年度课题“广州深化营商环境创新试点城市建设研究——基于‘互联网+政务服务’平台的互动治理视角”(2023GZYB84)。

摘　　要：广州是“千年商都”,网络购物、跨境电商、电商直播、数字会展等都位居全国前列,商贸业数字化水平逐年提升。然而,当前广州商贸业数字化发展仍面临数字化发展不平衡、不充分、不规范等问题,同时商贸新业态新模式发展动力亟待加强,一些商贸领域或行业的数字化水平较低,商贸业数字化发展基础设施还需完善,商贸数字经济治理体系仍需进一步强化。当前,广州商贸业数字化发展水平与其国际商贸中心地位不匹配,需聚焦数字化提升广州国际商贸中心建设创新水平。Guangzhou is a“thousand-year business capital”,with online shopping,cross-border e-commerce,livestreaming e-commerce,digital exhibition,etc.ranking at the forefront of the country,and the digitalization level of the commerce industry is improving year by year.However,the digital development of Guangzhou’s commerce industry still faces problems such as unbalanced,insufficient,and irregular digital development.The development momentum of new business models and modes of commerce needs to be strengthened;the digitalization level of some commerce fields or industries is low;the infrastructure for the digital development of commerce needs to be improved;the governance systems of the digital economy of commerce needs to be further improved.At present,the level of digital development of Guangzhou’s commerce industry does not match its status as an international commerce center,and it is necessary to focus on digitalization to promote the innovative construction of Guangzhou’s international commerce center.

关 键 词：商贸业数字化 国际商贸中心 数字化发展 数字经济治理体系 新型消费趋势 

分 类 号：F127[经济管理—世界经济]