基于文旅农融合的乡村旅游发展路径研究  

Research on the Development Paths of Rural Tourism Based on the Integration of Culture,Tourism and Agriculture

作　　者：孔捷[1] KONG Jie(Tourism&Culinary College,Wuxi Institute of Commerce Wuxi,Jiangsu 214153)

机构地区：[1]无锡商业职业技术学院旅游烹饪学院,江苏无锡214153

出　　处：《中国商论》2023年第13期27-31,共5页China Journal of Commerce

基　　金：2021年度无锡市哲学社会科学招标课题研究成果:社区教育游学项目的实施路径研究(WXSK21-JY-C27);2020年校产教融合示范工作室项目:商苑研学研发工作室(锡商院规[2021]1号)。

摘　　要：在乡村振兴战略背景下,发展乡村旅游是实现这一战略的有效途径。乡村旅游在我国既有一定的时间积累,又有一定的经验积累。然而随着时代的变迁及旅游市场的日益成熟,乡村旅游发展面临着新的挑战,走文旅农融合之路,是乡村旅游可持续发展的必然选择。本文在阐述乡村旅游研究进展的基础上,从文旅农融合的视角分析了乡村旅游发展的条件及面临的问题,并提出文旅农融合的乡村旅游发展路径,以期为乡村振兴提供有益的借鉴。In the strategy of rural revitalization,the development of rural tourism is an eff ective way to realize this strategy.Rural tourism has accumulated both time and experience in China.However,with the change of times and the increasing maturity of the tourism market,the development of rural tourism is facing new challenges,and taking the road of integrating culture,tourism and agriculture is an inevitable choice for the sustainable development of rural tourism.Based on the research progress of rural tourism,this paper analyses the conditions and problems facing the development of rural tourism from the perspective of cultural-tourism-agricultural integration and proposes development paths of rural tourism with the integration of culture,tourism and agriculture to provide a useful reference for rural revitalization.

关 键 词：乡村振兴 文旅农融合 乡村旅游 农业产业 旅游产品 

分 类 号：F592[经济管理—旅游管理]