地方应用型高校市场营销专业课程考核质量提升策略研究  

Research on Strategies for Improving the Assessment Quality of Marketing-Major Courses in Local Application-oriented Universities

作　　者：刘菊[1] 赵伟峰[1] LIU Ju;ZHAO Wei-feng(School of Management,Anhui Science and Technology University,Bengbu Anhui233000,China)

机构地区：[1]安徽科技学院管理学院,安徽蚌埠233000

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2023年第6期159-161,共3页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：安徽省教育厅一般教研项目:地方应用型本科院校市场营销专业课程考核模式改革与实践(2020jyxm0426)。

摘　　要：课程考核质量是提高人才培养质量的关键环节,是实现应用型人才培养的重要保证。市场营销专业由于受自身课程性质和特点的影响,课程考核时常存在理念滞后、学生学习兴趣不浓、考核方式单一、试卷命题质量不高等因素,严重制约着应用型人才培养的质量。鼓励学生参与课程考核、提高命题质量、重构课程考核模式,探求课程改革新路径势在必行。The reform of curriculum assessment mode is a key link to improve the quality of personnel training and an important guarantee to realize application-oriented personnel training.Due to the influence of the nature and characteristics of its own courses,the course assessment of marketing is often influenced by factors such as lagging concept,students'weak interest in learning,single assessment method and low quality of test papers,which seriously restrict the quality of application-oriented talents training.It is imperative to encourage students to participate in curriculum assessment,improve the quality of propositions,reconstruct the curriculum assessment model and explore a new path of curriculum reform.

关 键 词：应用型 市场营销专业 课程考核质量 

分 类 号：G642[文化科学—高等教育学]