阿坝州养生旅游产品精细化开发研究  

Fastidious R&D of Wellness Tourist Products in Aba Prefecture

作　　者：廖光萍 王露 廖文果 Liao Guangping;Wang Lu;Liao Wenguo

机构地区：[1]阿坝师范学院资源与环境学院,四川汶川623002 [2]成都市泡桐树小学西区分校 [3]阿坝师范学院

出　　处：《阿坝师范学院学报》2023年第2期62-68,共7页Journal of Aba Teachers University

基　　金：阿坝州2021年度应用技术研究与开发资金项目“智慧旅游背景下阿坝州旅游精细化管理与品质提升建设研究”(R21YYJSYJ0021);阿坝师范学院重点课题“基于VAR模型的阿坝州全域旅游业与区域经济发展的动态研究关系”(ASA20-14);阿坝师范学院应用型课程《旅游地理与旅游规划》建设(20220414033);“四川省大熊猫国家公园建设”院级专项培育项目“大熊猫国家公园卧龙片区生态旅游开发研究”(ASZH2022004);高校图书馆服务乡村振兴战略的路径研究(ASB19-02)。

摘　　要：随着社会经济的不断发展和人们对健康的需求,养生旅游业快速发展。在未来旅游市场中,养生旅游作为新的旅游方式,如何占据更大的市场,如何进行合理有效地开发,满足人们的迫切需求,已成为一个急待解决的问题。目前的养生旅游产品开发还存在文化内涵挖掘不够、产品结构单一等问题,旅游吸引力不强,无法满足游客的需求。本文分析阿坝州发展养生旅游具有的优势,对养生旅游产品进行开发,并提出普品、名品、精品、特品四大产品谱系。普品和名品系列侧重生理养身,适合开发为养生大众旅游产品,其中普品以观光游为主,名品以体验游为主。精品和特品系列侧重心理养性和养心,适合开发为养生中高端旅游产品,以休闲度假游为主。Wellness tourism gains momentum as social economy continues its growth and people have practical demands for staying fit.Issues that need addressing urgently are that wellness tourism,as a new tourist mode,needs a larger place in market and a rational and effective development in the future tourism-oriented market to meet people ever-increasing demands.Defects of present wellness tourist products are inadequate in cultural connotation excavation,and simple in product structures,which lack tourist attraction and fail to meet tourist demands.This paper has probed into the strengths that wellness tourist products in Aba boast and into the development paths herein.It is suggested in this paper such products be developed into four levels according to the ranges and qualities of services to meet tourist with different interests.First and second-level products series highlight physical care,suiting to be developed into popular wellness tourist products.First-level products are designed mainly for sightseeing,while second-level products focus on tourist immersive experiences.Third and fourth-level products emphasize mental care and cultivation,suiting to be developed into medium-and high-end wellness tourist products,focusing on leisure-based holiday-making.

关 键 词：养生旅游 精细化开发 阿坝州 

分 类 号：F592.7[经济管理—旅游管理]