游移的“真相”:媒介再现中的“人与人工智能”之辩  

Wandering“Truth”:The Debate between“Human and Artificial Intelligence”in Media Representation

作　　者：徐婧[1] XU Jing(School of Journalism and New Media,Xi’an Jiaotong University,Xi’an 710049,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049

出　　处：《南昌大学学报（人文社会科学版）》2023年第3期101-110,共10页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：陕西省软科学项目“基于地理媒介的城市网络与公共卫生治理研究”(2022KRM153)。

摘　　要：智能技术新范式正在全面重塑社会基础设施、重塑着人们的社会生产方式和生活方式,同时模糊了人机界限,对人的本质、人的主体地位等形成强烈的冲击,由此“人—机”文明也因机器智能这一新变量的引入增添了更多不确定性。以传播政治经济学为理论视野,观照人与人工智能关系的媒介再现及其引发的公共讨论,可以揭示出多元传播主体及其复杂话语策略背后蕴含的“真相”游移:一是新闻真相,二是技术真相,三是政治经济真相,四是哲学真相。游移的“真相”表征了人与技术关系的陌生化以及共识的断裂,出现人工智能技术观念场域的“后真相”症候。通过建构新型媒介社会效益机制和科学传播机制,以政治经济学视角解蔽技术价值无涉,增强技术传播中的哲思维度,可以应对“后真相”症候。The new paradigm of intelligent technology is comprehensively rebuilding the social infrastructure and reshaping people’s social production mode and lifestyle.At the same time,it also blurres the boundary between man and machine,and formed a strong impact on the nature of man and the subject status of man,so that the“man-machine”civilization also adds more uncertainty due to the introduction of the new variable of machine intelligence.Taking the political economy of communication as a theoretical perspective,it focuses on the media reproduction of the relationship between human and artificial intelligence and the public discussion it has triggered.It reveals the“truth”behind the multiple communication subjects and their complex discourse strategies:the first is the truth of news,the second is the truth of technology,the third is the truth of politics and the fourth is the truth of philosophy.The wandering“truth”represents the defamiliarization of the relationship between human and technology and the rupture of consensus,and the“post-truth”syndrome of the field of artificial intelligence technology concept appears.Through the construction of new media social benefit mechanism and science communication mechanism,the political and economic perspective of technology value,and enhance the philosophical dimension of technology communication,in order to deal with the above“post-truth”syndrome.

关 键 词：后真相 人工智能 媒介再现 媒介话语 公众认知 

分 类 号：G206[文化科学—传播学]