基于QCA方法的游客自行车旅游意愿的影响因素及路径——以青海为例  

Research on the Influencing Factors and Path of Tourist Bicycle Tourism Intention Based on QCA Method—Taking Qinghai as an Example

作　　者：王雨晨 WANG Yuchen(School of Business Administration,Lanzhou University of Finance and Economics,Lanzhou 730020,China)

机构地区：[1]兰州财经大学工商管理学院,甘肃兰州730020

出　　处：《湖南工程学院学报（社会科学版）》2023年第2期10-17,共8页Journal of Hunan Institute of Engineering(Social Science Edition)

基　　金：国家社会科学基金西部项目“西北民族旅游村寨巩固脱贫攻坚成果与乡村振兴有效衔接的现状调查研究”(22XMZ044);甘肃省高等学校青年博士基金项目“甘肃省乡村旅游地巩固脱贫攻坚成果与乡村振兴有效衔接的现状调查研究”(2022QB-114);甘肃省优秀研究生创新之星项目“组态视角下红色旅游地高质量发展影响因素及多元路径研究——以陕甘宁地区为例”(2022CXZX-725)。

摘　　要：基于促进体育旅游与生态旅游等特色产业高质量发展的目的,运用模糊集定性比较分析方法,以游客自行车旅游意愿为结果变量,环境质量感知、游客态度、主观规范、知觉行为控制以及出行习惯为条件变量,探索影响自行车旅游意愿的单项与组合因素路径。结果表明:(1)从单因素看,游客出行习惯是影响力最大的单因素,但所有单因素均不能充分影响自行车旅游意愿;(2)在构成游客自行车旅游意愿的32条潜在路径中,存在5条解释力良好的组合路径;(3)不同的组合路径可划分为内部支持导向型、游客认知与评价导向型以及行为倾向导向型三种类型,它们共同构成了一致性最高的组合结果。研究结果有利于丰富自行车旅游者行为理论,并为自行车旅游目的地管理者的营销提供借鉴与参考。Based on the practical purpose of promoting the high-quality development of characteristic industries such as sports tourism and ecological tourism,this paper uses the fuzzy set qualitative comparative analysis method to explore the single and combined factors and path affecting the tourist bicycle tourism intention with such an intention as the result variable,and the environmental quality perception,tourist attitude,subjective norms,perceived behavioral control and travel habits as the antecedent variables.The results show that:(1)from the single factor perspective,travel habits are the most influential single factor,but all single factors cannot fully affect the willingness of bicycle tourism;(2)among the 32 potential paths constituting tourist bicycle travel intention,there are 5 combined paths with good explanatory power;(3)different combination paths can be divided into three types:internal support-oriented,cognition and evaluation-oriented,and behavioral tendency-oriented,which constitute the most consistent combination results.The research results are conducive to enriching the behavioral theory of bicycle tourists and providing reference for the marketing of bicycle destination managers.

关 键 词：自行车旅游 旅游意愿 影响路径 青海 模糊集定性比较分析 

分 类 号：F592.7[经济管理—旅游管理] G895[经济管理—产业经济]