望江挑花美学意蕴及其在旅游纪念类服饰产品中的应用  

The Aesthetic Implication of Wangjiang Tiaohua and Its Application in Tourist Commemorative Clothing Products

作　　者：许平山[1] 曾宪锋[1] 郝文洁 王世福 XU Pingshan;ZENG Xianfeng;HAO Wenjie;WANG Shifu(Anhui Vocational And Technical College,Hefei 230011 China;Cultural Center of Wangjiang County,Anqing 246200 China)

机构地区：[1]安徽职业技术学院,合肥230011 [2]望江县文化馆,安庆246200

出　　处：《服饰导刊》2023年第3期95-100,共6页Fashion Guide

基　　金：安徽省教育科研规划课题:国家级非遗“望江挑花”融入服装设计专业的探索与实践(Azcj2022030);2020年度校级科技工程项目:安徽非物质文化遗产衍生品创新中心(Azy2020cx02)。

摘　　要：望江挑花是国家级非物质文化遗产,历史渊源悠长。挑花是劳动人民在长期生活中对美的感受并赋予到服饰产品中的生活用品。要保护和传承好这一宝贵的文化遗产,遵循国家对推动中华优秀传统文化创造性转化、创新性发展的号召,创新开发大众喜欢的望江挑花类服饰类旅游产品。为了对望江挑花的文化历史渊源与传统图案作深入的了解,数次前往望江挑花传承基地,与传承人面对面访谈与交流,收集大量传统挑花图案。文章以望江挑花文化为设计素材,以现代图案重构为应用源泉,用符合当下人的审美要求来创新产品要素。通过市场调研与走访,对当下大多数人的审美喜好有了较为准确的定位。确立了服饰产品以实用、美观、方便推广的设计原则,以亲民、怀乡、爱家国的设计理念,以地方人文、故事、历史事件的画面展陈,提升望江挑花的文化美誉度,同时对非遗挑花项目融入市场化作深入的探索,带动相关同仁关注望江挑花,也为望江挑花在旅游产品设计领域开辟了设计思路。Wangjiang Tiaohua(cross stitch work)is a national intangible cultural heritage with a long history.Cross stitch is a kind of daily necessities that the working people feel the beauty in their long-term life and endow with clothing products.It is necessary to protect and inherit this precious cultural heritage by following the national call to promote the creative transformation and innovative development of Chinese excellent traditional culture,and innovating and developing the popular Wangjiang Tiaohua clothing tourism products.In order to have a deep understanding of the cultural and historical origin and traditional patterns of Wangjiang cross stitch,we went to the inheritance base of Wangjiang cross stitch several times,interviewed and communicated with the inheritors face to face,and collected a large number of traditional cross stitch patterns.The article takes Wangjiang cross stitch culture as the design material,modern pattern reconstruction as the application source,and uses the aesthetic requirements of the current employees to innovate the product elements.Through market research and visits,we have a more accurate positioning of the aesthetic preferences of most people today.It has established the design principle of practical,beautiful and convenient promotion of clothing products,and has promoted the cultural reputation of Wangjiang Tiaohua with the design concept of being close to the people,homesick and loving home and country,as well as the display of local humanities,stories and historical events.At the same time,it has made in-depth exploration on the integration of intangible cultural heritage Tiaohua project into the market,which has led relevant colleagues to pay attention to Wangjiang Tiaohua,and has also opened up design ideas for Wangjiang Tiaohua in the field of tourism product design.

关 键 词：望江挑花 图案 文创产品 形式美感 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]