媒体融合视角下云南大学生爱国主义教育的创新路径——以云南省多个团委机构微信公众号为例  

Innovative Path of Patriotism Education Driven by Media Convergence for College Students in Yunnan

作　　者：梁雪梅[1] LIANG Xue-mei(College of Journalism&Communication,Honghe University,Mengzi 661199,Yunnan,China)

机构地区：[1]红河学院新闻传媒学院,云南蒙自661199

出　　处：《红河学院学报》2023年第4期64-70,共7页Journal of Honghe University

基　　金：云南省哲学社会科学规划学校思想政治工作专项:媒体融合视角下云南大学生爱国主义教育研究(AFSZ21008)。

摘　　要：随着媒介环境的变化及跨学科研究的拓展,从媒体融合视野关注爱国主义教育成为理论研究新的生长点之一。通过分析云南省23个团委机构微信公众号中关于爱国主义教育的内容可发现:自2013年以来,各机构逐步开设微信平台官方账号,媒体矩阵逐渐呈现融媒发展态势;传播内容调用资源丰富多元,突出地方特色、学校特色;内容生产上通过网络参与体验促进爱国认同;符号的文本性丰富,话语修辞强调亲和性。同时也存在爱国主义教育与普法教育相融合不足、运营管理人员因相关知识不足导致意识形态风险、情感态度的引导力弱、缺乏言论类作品等问题。在媒体融合时代,云南大学生爱国主义教育要从网络阵地守正创新,加强爱国主义教育进课堂,以史为“经”,以实事热点为“纬”,以媒为道,以人为本等方面优化爱国主义教育的路径。By analyzing the content of patriotism education on the WeChat official account of 24 Youth League Organizations in Yunnan Province,we can find that since 2013 every organization has gradually opened an official account on the WeChat platform,and the media matrix has gradually shown the trend of media financing development.The dissemination content utilizes rich and diverse resources,highlighting local and school characteristics,promoting patriotic identity through online participation in culture in content production.At the same time,there are also issues such as insufficient integration of patriotic education and legal education,lack of historical knowledge among operation and management personnel,resulting in ideological risks,weak guidance of emotional attitudes,and a lack of speech works.

关 键 词：爱国主义 媒体融合 认同 

分 类 号：G212[文化科学—新闻学]