乡村文化旅游自媒体发展路径探究  

Research on the Development Path of Rural Cultural Tourism We-media

作　　者：李冠源[1] 李冬娜 LI Guan-yuan;LI Dong-na(School of Management,Shanwei Institute of Technology,Shanwei,Guangdong 516600,China;School of Marxism,Guangdong Polytechnic Normal University,Guangzhou,Guangdong 510665,China)

机构地区：[1]汕尾职业技术学院管理学院,广东汕尾516600 [2]广东技术师范大学马克思主义学院,广东广州510665

出　　处：《台湾农业探索》2023年第2期46-51,共6页Taiwan Agricultural Research

基　　金：广东省2022年度教育科学规划课题(2022GXJK615);2022-2023年度汕尾市哲学社会科学一般项目资助课题(SWSKYZ-202210);2021年度汕尾职业技术学院经济与社会发展研究中心、绩效评估中心重点课题(JSJP21-003);广东技术师范大学2022年度校级教研项目(重点)(JGZD202219)。

摘　　要：【目的/意义】数字化时代背景下,自媒体是促进乡村文化旅游发展的重要助推器。探究自媒体与乡村文化旅游的深度融合发展,可为推动乡村文化旅游高质量发展提供理论借鉴和实践参考。【方法/过程】以新技术推动产业发展为切入视角,运用文献研究法对乡村文化旅游自媒体发展取得的成效及存在的问题进行深入分析总结,并据此提出建议对策。【结果/结论】研究表明:现阶段乡村文化旅游自媒体呈现出良性发展趋势,但仍存在政府统筹协调能力存在不足、发展模式相对单一且同质化、高素质专业人才相对短缺、经济收益转化率相对偏低等问题,应通过强化政府上层统筹规划作用、立足本地优势资源彰显特色、加快专业化人才及团队培养、积极探索新模式提高转化率等举措,促进乡村文化旅游自媒体高质量发展。【Objective/Meaning】Under the background of the digital age,the we-media was an important booster to promote the development of rural cultural tourism.Exploring the deep integration and development of we-media and rural cultural tourism could provide theoretical and practical reference for promoting the high-quality development of rural cultural tourism.【Methods/Procedures】From the perspective of industrial development promoted by the new technologies,an in-depth analysis and summary was carried out on the achievements and existing problems in the development of rural cultural tourism we-media by using the literature research method,and then some countermeasures were put forward accordingly.【Results/Conclusions】The study showed that:at present,the rural cultural tourism we-media has shown a benign development trend,but there were still some problems,such as the insufficient government coordination ability,relatively single and homogeneous development mode,relative shortage of high-quality professionals,and relatively low conversion rate of economic benefits.Therefore,it was necessary to promote the high-quality development of rural cultural tourism we-media by strengthening the overall planning role of the government,highlighting the characteristics based on the local superior resources,accelerating the training of professional talents and teams,and actively exploring the new models to improve the conversion rate.

关 键 词：乡村文化旅游 自媒体 发展路径 

分 类 号：F592.7[经济管理—旅游管理]