基于感知示能性理论的移动地图App用户体验设计概念框架构建  

Conceptual Framework of User Experience Design for Mobile Map Applications:A Perceived Affordance Lens

作　　者：邹桢博 雍雨豪 赵宇翔[1] 薛翔 ZOU Zhenbo;YONG Yuhao;ZHAO Yuxiang;XUE Xiang

机构地区：[1]南京理工大学经济管理学院 [2]南京大学信息管理学院

出　　处：《图书馆论坛》2023年第7期121-131,共11页Library Tribune

基　　金：国家自然科学基金面上项目“公共文化服务领域开放数据的价值共创机制及实现模式研究”(项目编号:72074112)研究成果。

摘　　要：随着移动地图App竞争愈加激烈,产品趋向同质化,提升移动地图应用的用户体验成为吸引并留存用户的有效手段。文章基于感知示能性理论框架,利用内容分析法对国内3款主流的移动地图App的版本迭代数据进行编码,从而将感知示能性与移动地图App的具体功能对应起来,并借鉴相关理论对用户采纳和使用移动地图App过程中的需求与感知示能性进行理论映射,构建了移动地图App中的“需求-感知示能性-功能”框架,揭示移动地图App用户体验设计的核心维度。该研究有助于提升感知示能性理论在信息交互领域的情境化探索,并为当下主流的移动地图App用户体验设计提供参考依据。With the increasing competition among mobile map apps and the trend towards product homogenization,improving the user experience of mobile map apps has become an effective means of attracting and retaining users.Based on the theoretical lens of perceived affordances,content analysis was used to encode the update data of iterative versions of mobile map apps.We correlate the related dimensions of perceived affordances with the specific features of mobile map apps,and then link users’needs to these perceived affordances via theoretical mappings during the adoption and use of mobile map apps.Finally,the study proposes a framework of"needs-perceived affordances-features"in the context of mobile map apps,revealing the core dimensions of user experience design in this case.The results contribute to the literature on the contextualization of the perceived affordance lens in human information interaction,and provide some practical implications for the user experience design of mobile map apps.

关 键 词：移动地图App 感知示能性 用户体验设计 “需求-感知示能性-功能”框架 内容分析法 

分 类 号：G252[文化科学—图书馆学]