中国服装企业贴牌生产模式分析  

Analysis on original equipment manufactwer mode of Chinese Garment enterprises

作　　者：王欣琦 WANG Xinqi

机构地区：[1]西安工程大学

出　　处：《时尚设计与工程》2023年第3期71-73,共3页The Journal of Fashion Design and Engineering

摘　　要：阐述了中国服装企业贴牌生产的发展历程,包括最初给国外服装企业贴牌生产,以及后来出现的为国内服装企业贴牌生产,同时也分析了贴牌生产模式的利与弊,并对进一步规范服装企业贴牌生产提出了建议。The development of Chinese clothing enterprises OEM production was described,including the initial OEM production of foreign clothing enterprises,and the emergence of OEM production of domestic clothing enterprises later.The advantages and disadvantages of OEM production mode were analyzed,and suggestions to further standardize OEM production of clothing enterprises were put forward.

关 键 词：服装企业 贴牌生产 自主产权 

分 类 号：F42[经济管理—产业经济]