基于POI数据挖掘的浙江省乡村旅游产业空间分异与影响因素研究  

Research on spatial differentiation and influencing factors of rural tourism industry based on POI data mining:A case study of Zhejiang province

作　　者：葛丹东[1] 郑艳艳 童磊 GE Dandong;ZHENG Yanyan;TONG Lei(College of Civil Engineering and Architecture,Zhejiang University,Hangzhou 310058,China;School of Tourism and Urban-Rural Planning,Zhejiang Gongshang University,Hangzhou 310018,China)

机构地区：[1]浙江大学建筑工程学院,浙江杭州310058 [2]浙江工商大学旅游与城乡规划学院,浙江杭州310018

出　　处：《浙江大学学报（理学版）》2023年第4期483-494,507,共13页Journal of Zhejiang University（Science Edition）

基　　金：国家自然科学基金资助项目(51908498)。

摘　　要：基于POI大数据,采用最邻近距离分析、核密度估计、辛普森多样性指数以及地理探测器模型等空间数据计量方法,量化分析了浙江省乡村旅游产业空间布局特征、混合活力以及影响因素。结果表明:(1)浙江省乡村旅游产业整体呈现“两大核心区、多个增长极”的空间集聚特征;(2)浙江省乡村旅游产业发展水平区域差异仍然显著,北部乡村旅游产业活力明显高于南部;(3)浙江省乡村旅游产业布局受经济条件影响显著,受交通条件影响最弱;双因素交互作用的影响均高于单因素作用,并产生双因子增强与非线性增强两种效应,其中各影响因素与乡村空气质量交叉后作用效果增强显著;(4)自然风景类、观光农场类旅游产业的形成依赖区域自然资源禀赋,而集聚程度和规模化是休闲度假类产业形成和可持续发展的关键环节。Based on POI big data,spatial data measurement methods such as nearest neighbor distance analysis,kernel density estimation,Simpson diversity index and geographic detector model are used to quantitatively analyze the spatial distribution characteristics,mixed vitality and influencing factors of rural tourism industry in Zhejiang province.The results show that:(1)the rural tourism industry in Zhejiang province as a whole presents the spatial agglomeration characteristics of"two core areas and multiple growth poles";(2)the regional differences in the development level of the rural tourism industry in Zhejiang province are still significant.The industrial vitality in the north is significantly higher than that in the south;(3)the distribution of rural tourism industry in Zhejiang province is significantly affected by social and economic conditions,while the influence of traffic conditions is the weakest;the influence of the interaction of two factors is higher than that of a single factor,and produces.There are two effects of nonlinear enhancement and twofactor enhancement,in which the effect of each influencing factor is significantly enhanced by integrating with rural air quality;(4)the formation of natural landscape and sightseeing farm tourism resources depends on the endowment of regional natural resources,while agglomeration and scale transformation is a key link in the formation and sustainable development of leisure and vacation industries.

关 键 词：乡村产业 乡村旅游 空间分异 影响因素 浙江省 

分 类 号：TU984[建筑科学—城市规划与设计]