Conceptual Blending and Meme Humor on the Internet:The Example of COVID-19 Publicity Posters in Chinese Microblogging  

作　　者：WANG Lei 

机构地区：[1]Nanjing University of Information Science and Technology,Nanjing,China

出　　处：《Sino-US English Teaching》2023年第6期217-226,共10页中美英语教学（英文版）

摘　　要：Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.

关 键 词：conceptual blending Internet meme HUMOR COVID-19 prevention and control 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]