基于用户体验模型的网络消费商业模式创新方法研究  

RESEARCH ON THE INNOVATION METHOD OF NETWORK CONSUMPTION BUSINESS MODEL BASED ON USER EXPERIENCE MODEL

作　　者：陈星海[1] 马思敏 蒋茹逸 CHEN XINGHAI;MA SIMIN;JIANG RUYI

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《设计》2023年第11期10-13,共4页Design

基　　金：浙江省高校重大人文社科攻关计划项目“基于用户体验模型的网络消费商业模式创新方法研究:以浙江省为例”(项目编号:2016QN012)研究成果。

摘　　要：构建基于用户体验模型的网络消费商业模式创新方法。分析用户体验模型与网络消费商业模式的关联性,构建以用户体验能力建设模型为基础的网络消费商业模式创新框架,并结合盒马鲜生案例研究与反思。从组织文化、价值主张与基础设施三个维度来构建以用户体验模型为导向网络消费商业模式创新方法。用户体验能力建设模型为网络消费商业模式组织层面的体验创新提供了驱动条件与方法,同时也促进了以用户体验为中心的价值主张形成与配套基础设施的建设。To construct the innovation method of network consumption business model based on user experience model.Analysis of the correlation between user experience model and network consumption business model,construct the innovation framework of network consumption business model based on the user experience capacity building model,and combined with Hema Xiansheng case study and reflection.To construct the user experience modeloriented innovation method of network consumption business model from three dimensions:organizational culture,value proposition and infrastructure.The user experience capability building model provides driving conditions and methods for the experience innovation at the organizational level of the network consumption business model,and it also promotes the formation of user experience-centered value proposition and the construction of supporting infrastructure.

关 键 词：用户体验模型 网络消费 商业模式 创新方法 盒马鲜生 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]