网络空间主流意见领袖如何培育——基于葛兰西有机知识分子理论的阐释  

How to Cultivate Mainstream Opinion Leaders in Cyberspace——The Interpretation Based on Gramsci’s Organic Intellectual Theory

作　　者：乔元正 QIAO Yuanzheng(Faculty of Teacher Education,Yangtze Normal University,Chongqing 408100,China;Southwest Center for Rural Education Innovation and Development Research,Chongqing 408100,China)

机构地区：[1]长江师范学院教师教育学院,重庆408100 [2]西南乡村教育创新发展研究中心,重庆408100

出　　处：《南京航空航天大学学报（社会科学版）》2023年第3期31-37,共7页Journal of Nanjing University of Aeronautics & Astronautics（Social Sciences）

基　　金：国家社会科学基金西部项目(21XKS007)。

摘　　要：网络空间主流意见领袖概念是葛兰西意识形态领导权和有机知识分子理论在新媒体时代的探索性运用。就概念及其功能而言,网络空间意见领袖与有机知识分子既有联系又有本质区别。当前,维护国家网络安全、防范网络舆情风险,必须培育有机知识分子式的主流意见领袖,充分发挥其凝聚“集体意志”的文化领导作用。为此,一要牢牢掌握网络意识形态领导权,筑牢主流文化阵地;二要创新主流意见领袖培养机制,提升政治理论素养;三要优化网络意识形态传播策略,改进宣传工作方法,巩固壮大马克思主义在意识形态领域的指导地位。The concept of mainstream opinion leaders in cyberspace is an exploratory application of Gramsci’s ideological leadership and organic intellectual theory in the era of new media.In terms of its concept and func-tion,opinion leaders in cyberspace and organic intellectuals are both connected and fundamentally different.Cur-rently,to maintain the national network security and prevent the risk of network public opinion,we must culti-vate mainstream opinion leaders in the style of organic intellectuals and fully leverage the role of cultural leader-ship to pool“collective will”.Therefore,firstly,we must firmly hold the leading position in ideological work and further consolidate our positions in this field;Secondly,we need to innovate the training mechanism of main-stream opinion leaders,and improve their literacy of political theories;Thirdly,we must optimize the strategy of network ideology communication,improve methods of publicity,in order to consolidate and strengthen the lead-ing position of Marxism in the ideological field.

关 键 词：主流意见领袖 葛兰西 有机知识分子 意识形态领导权 

分 类 号：D64[政治法律—政治学]