“立象以尽意”对企业标志设计理念表达的启示  

The Inspiration of“Standing Image to Express Meaning”to The Expression of Enterprise Logo Design Concept

作　　者：何丹丹 刘慧 HE Dandan;LIU Hui(Zhengzhou University of Light Industry,Zhengzhou 450002,China)

机构地区：[1]郑州轻工业大学,河南郑州450002

出　　处：《鞋类工艺与设计》2023年第12期15-17,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：“立象以尽意”作为《易传》中的哲学、美学观点,指出了“象”和“意”在传递情感上的相互作用,这种表达更为丰富,可以使人们自行感悟言外之意和弦外之音。将这种对理念的传达用在企业标志设计上,避免了标志一味追求形式美感的空洞表达,使标志更具有创意个性和生命力。As a philosophical and aesthetic viewpoint in“Commentaries On Yi”,“Setting up an image to express one's meaning”points out the interaction between“image”and“meaning”in conveying emotion.This kind of expression is richer and can make people feel the meaning between the words and the overtones by themselves.This kind of communication of the idea is used in the design of the corporate logo to avoid the empty expression of the logo blindly pursuing the form of beauty,so that the logo has more creative personality and vitality.

关 键 词：立象以尽意 意象 企业标志 设计理念 

分 类 号：J504[艺术—艺术设计]