农产品区域品牌建设问题的系统研究  

Systematic Research on the Construction of Regional Brands of Agricultural Products

作　　者：贾伟强[1] 杨佳雨 JIA Wei-qiang;YANG Jia-yu(School of Economics and Management,Nanchang Hangkong University,Nanchang 330063,China)

机构地区：[1]南昌航空大学经济管理学院,江西南昌330063

出　　处：《系统科学学报》2023年第3期133-136,共4页Chinese Journal of Systems Science

基　　金：江西省社科规划项目“企业主导型农产品区域品牌建设模式研究”(20GL24)。

摘　　要：农产品区域品牌化作为市场竞争手段之一,不仅能够树立农产品良好形象获取消费者识别效应,还能突出地域优势促进产业集群形成集聚效应。本文从系统科学的视角,探讨了影响农产品区域品牌建设的因素及其之间的相互作用,建立刻画建设系统的结构模型。利用反馈基模分析技术进行管理对策的生成研究,并结合实际问题提出具体建设策略,以促进农产品区域品牌建设系统的科学健康发展。As one of the means of market competition,regional branding of agricultural products can not only establish a good image of agricultural products to obtain consumer recognition effects,but also highlight the geographical advantages and promote the formation of agglomeration effects in industrial clusters.From the perspective of system science,this paper discusses the factors affecting the construction of agricultural products' regional brands and their interactions,and establishes a structural model to describe the construction system.Using feedback archetype analysis technology to study the generation of management countermeasures,and put forward specific construction strategies in combination with actual problems to promote the scientific and healthy development of the agricultural product regional brand building system.

关 键 词：农产品 区域品牌 品牌建设 系统动力学 

分 类 号：N949[自然科学总论—系统科学]