想象力消费:概念、悖论及陷阱——电影新美学的若干思考  

Imaginative Consumption Concepts,Paradoxes and Pitfalls:Thoughts on the New Aesthetics of Film

作　　者：周少华[1] 徐洲赤[2] Zhou Shaohua;Xu Zhouchi(Film Institute of Communication University of China,Beijing,100024;Zhejiang Communication University,Hangzhou,Zhejiang,310005)

机构地区：[1]中国传媒大学电影研究所,北京100024 [2]浙江传媒学院,浙江杭州310005

出　　处：《民族艺术研究》2023年第3期27-34,共8页Ethnic Art Studies

摘　　要：作为艺术学与经济学跨界融合的产物,想象力消费既是艺术生产、艺术消费,也是经济消费和意识形态的再生产。关于电影想象力消费的研究,既是对生产的研究,也是对消费的研究;既要看到消费对想象力的激发,也要看到消费对想象力的限制。想象力消费是对电影类型变化的研究,也是对电影形态分流的研究。想象是一种生动的有机的创造能力。离开想象力,电影不存在。因此,任何题材和风格的电影,包括历史题材的正剧,都可以而且应该具有想象力。电影的梦幻性,是指电影赋予现实事物某种超现实的梦幻特质。在强调想象力的同时,仍然要坚持电影梦幻性的追求。新媒介、新技术给想象力消费类电影带来更为丰富的表现手段,这却只是一种辅助工具和手段。作为艺术的电影,仍然需要讲述故事、富含情感、表达思想;创作者所具备并体现在电影作品中的人文关怀和人文精神,才是电影的灵魂。As a product of the crossborder integration of art and economics,imaginative consumption is not only art production and art consumption,but also the reproduction of economic consumption and ideology.Research on the consumption of movie imagination is not only a study of production,but also a study of consumption.We must see both the stimulation of imagination by consumption and the limitation of imagination by consumption.Imaginative consumption is a study of the change of film genre,as well as a study of the forms of films.Imagination is a vivid and organic creative ability.Movies don't exist without imagination.Therefore,films of any subject and style,including historical dramas,should be imaginative.The dreaminess of movies refers to the surreal and dreamlike qualities endowed by movies to real things.While emphasizing imagination,we must still adhere to the pursuit of film fantasy.New media and new technologies have brought richer means of expression to imaginative films,but this is only an auxiliary tool and means.As an art,film still needs to tell stories,to be rich in emotion,and to express thoughts.Humanistic care and humanistic spirit possessed by creators and embodied in film works are the soul of films.

关 键 词：想象力消费 梦幻性 元宇宙 新媒介 互联网技术 

分 类 号：J901[艺术—电影电视艺术]