工业化视域下戏曲电影的现状分析及发展策略探究——以《白蛇传·情》《曹操与杨修》为例  

An Analysis of Current Status and Development Strategies of Traditional Chinese Opera Films from an Industrialization Perspective:A Case Study of White Snake·Love and Cao Cao and Yang Xiu

作　　者：杜瑞恒 DU Rui-heng

机构地区：[1]山东艺术学院传媒学院,山东济南250000

出　　处：《民族艺林》2023年第2期75-82,共8页Journal of Ethnic Art

摘　　要：随着中国电影工业化体系的逐渐成熟,越来越多的国产电影在不同程度上体现出在创作、制作、宣传、发行等方面的高质量进步。戏曲电影作为极具中国特色的一种电影艺术类型,对传承和推广中国戏曲、增强大众文化自信具有很好的推动作用,但在当前电影工业化进程中的发展却显得捉襟见肘。本文以《白蛇传·情》《曹操与杨修》为例,通过对戏曲电影的发展历程、内容创作、影像语言及营销发行策略四个方面的分析,探讨戏曲电影如何在尊重保留戏曲传统文化精华的同时进行现代性转化,整合分析电影工业化背景下戏曲电影的创新发展策略。With the gradual maturity of China’s film industrialization system,more and more domestic films have shown high-quality progress in creation,production,publicity,and distribution to varying degrees.As a unique type of Chinese film art,traditional Chinese opera films play a good role in inheriting and promoting Chinese opera and enhancing the public’s cultural confidence.However,its development in the current process of film industrialization has become increasingly difficult.Therefore,by taking White Snake·Love and Cao Cao and Yang Xiu as examples,this paper explored how traditional Chinese opera films can respect and preserve the essence of traditional culture while undergoing modern transformation through analyzing the development history,content creation,image language,marketing and distribution strategies of traditional Chinese opera films.This paper aims to provide innovative development strategies for traditional Chinese opera films under the background of film industrialization.

关 键 词：戏曲电影 电影工业化 现代性转化 发展策略 

分 类 号：J81[艺术—戏剧戏曲]