徽州传统舞龙的生存状态、价值功能与传播策略  

Living Condition, Value Function andCommunication Strategy of Huizhou Traditional Dragon Dance

作　　者：李谋涛[1] LI Mou-tao(School of Physical Education,Huangshan University,Huangshan 245041,Anhui,China)

机构地区：[1]黄山学院体育学院,安徽黄山245041

出　　处：《兰州文理学院学报（自然科学版）》2023年第4期89-94,共6页Journal of Lanzhou University of Arts and Science(Natural Sciences)

基　　金：安徽省哲学社会科学规划青年项目(AHSKQ2021D94)。

摘　　要：徽州传统舞龙具有娱乐欣赏、社会和谐、健身健体、经济开发等价值功能,手龙舞、板凳龙、舞草龙是徽州传统舞龙的代表性项目.研究认为:新型体育项目挤压传统舞龙生存空间,传统生存土壤异化导致参与人口锐减,代表性传承人及技艺日渐式微等问题依然存在.提出了几点传播策略:开启线上线下传播模式拓宽交流渠道,建立传承人工作坊为主的技艺传授活动,加强展示普及的宣传力度,倡导大中小学校体育开设传统舞龙课程,创编徽州传统舞龙操舞.Huizhou traditional dragon dance has the value functions in entertainment and appreciation,social harmony,fitness and health,and economic development.It is believed that the hand dragon dance,bench dragon,and grass dance dragon are representative projects of Huizhou traditional dragon dance.The results show that:new types of sports have squeezed the living space of traditional dragon dances,the alienation of traditional living environments has led to a sharp drop in the number of participants,and the problems of representative inheritors and declining skills still exist.Several communication strategies are put forward:open online and offline communication modes to broaden the communication channel,establish the skill teaching activities mainly by the inheritor workshop,strengthen the publicity of display and popularization,advocate the opening of traditional dragon dance courses in schools and universities,and create the Huizhou traditional dragon dance.

关 键 词：民俗体育 徽州传统舞龙 生存状态 价值功能 传播策略 

分 类 号：G80-054[文化科学—运动人体科学]