AR红色文化旅游产业发展问题及其财政对策  

AR-based Red Cultural Tourism Industry Development Problems and Financial Countermeasures

作　　者：俞婧 周丽俭[1] Yu Jing;Zhou Lijian(School of Finance and Public Administration,Harbin University of Commerce,Harbin 150028,China)

机构地区：[1]哈尔滨商业大学财政与公共管理学院,哈尔滨150028

出　　处：《经济研究导刊》2023年第12期45-47,共3页Economic Research Guide

基　　金：大学生创新创业训练计划项目“推进AR红色文旅发展的财政政策研究”(S202110240085)。

摘　　要：AR(Augmented Reality,增强现实技术)红色文化旅游产业作为现代化新型产业融旅游产业的消费带动性、AR智能科技产业的创新便捷性、红色文化产业的教育性于一体,是符合社会现代化发展要求、能够推动社会经济高质量发展的优质产业。然而,当前AR红色文化旅游产业发展正面临资金困难、旅游配套基础设施不完善、缺乏特色优质项目等问题。为了推动AR红色文化旅游产业更优发展,立足财政视角,从AR红色文化旅游产业发展出发,提出加大财政投入、扩大资金来源、完善产业配套及基础设施建设、建立完善项目评级与财政激励政策等对策。As a modern new-type industry,the AR-based red cultural tourism industry integrates the consumption-driving function of tourism industry,innovative and convenient function of AR intelligent technology industry,as well as the educational function of red cultural industry,and is a high-quality industry that meets the development requirements of social modernization and can promote high-quality social and economic development.However,the development of AR-based red cultural tourism industry is facing problems of financial difficulties,incomplete supporting infrastructure of tourism,lack of distinctive high-quality projects,etc.In order to promote the better development of AR-based red cultural tourism industry,from the financial perspective,this paper starts from the problems in the development of AR-based red cultural tourism industry and puts forward financial countermeasures such as increasing financial input,expanding funding sources,improving the construction of industrial supporting infrastructure,establishing and improving project rating and financial incentive policies,etc.

关 键 词：AR红色文化旅游 财政政策 智能旅游 

分 类 号：F592.7[经济管理—旅游管理] F127.58[经济管理—产业经济] F810.2