大众传播视域下主流意识形态引领路径探索  

Exploration on Guided Pathways of Mainstream Ideology from the Perspective of Mass Communication

作　　者：杨荔晴[1] 吴千里[1] YANG Li-qing;WU Qian-li(Taizhou Polytechnic College,Taizhou Jiangsu 225300,China)

机构地区：[1]泰州职业技术学院,江苏泰州225300

出　　处：《泰州职业技术学院学报》2023年第3期50-53,共4页Journal of Taizhou Polytechnic College

基　　金：2021年度江苏省教育厅高校哲学社会科学研究项目(2021SJA2166,项目主持人:杨荔晴).

摘　　要：主流意识形态传播不仅关乎意识形态认同度,更关乎民心所向。大众传播时代,新的大众媒介与传播形式不断发展,意识形态的交锋与斗争呈现出新的特点,应理性认识大众传播为主流意识形态发展带来的挑战与机遇,直面存在的各种现实困境,把握大众传播规律,围绕内容、形式、环境等方面提升主流意识形态传播效能,增强主流意识形态引领功能。The dissemination of mainstream ideology is not only related to the degree of ideological identification,but more to the will of the people.In the age of mass communication,new forms of mass media and communication continuously emerge,and the confrontation and struggle of ideologies present new characteristics.Therefore,it is necessary to rationally understand the challenges and opportunities that mass communication brings to the development of mainstream ideology.We should face various realistic predicaments,grasp the laws of mass communication,enhance the effectiveness of mainstream ideology dissemination in terms of content,form,environment etc.,and strengthen the guiding function of mainstream ideology.

关 键 词：大众传播 主流意识形态 现实困境 传播优化 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度]