提升专业课教材思政建设质量研究——以市场营销专业为例  

Research on Improving the Quality of Ideological and Political Construction of Specialized Courses:Taking the Marketing Major as an Example

作　　者：郭国庆[1,2] 林雪娇 张梓琪 顾雷雷[3] GUO Guoqing;LIN Xuejiao;ZHANG Ziqi;GU Leilei(Business School of Renmin University of China,Beijing 100872,China;Marketing Research Center of Renmin University of China,Beijing 100872,China;Business School of Central University of Finance and Economics,Beijing 100081,China)

机构地区：[1]中国人民大学商学院,北京100872 [2]中国人民大学中国市场营销研究中心,北京100872 [3]中央财经大学商学院,北京100081

出　　处：《河北工程大学学报（社会科学版）》2023年第2期94-101,共8页Journal of Hebei University of Engineering(Social Science Edition)

基　　金：教育部人文社科项目资助;中国人民大学教育教学改革研究项目(编号:JYXM202263)。

摘　　要：在持续推进“三全育人”和坚持为党育人、为国育才的教学实践中,专业课教材不仅是传授专业知识的主要载体,也是保证高水平思政课教育,全面提高人才自主培养质量的重要因素。为实现高校思想政治教育的全覆盖,必须重视专业课教材的思政建设质量。专业课教材思政建设质量是指专业课教材在传授专业知识以及相关思政内容方面所体现的政治性、全面性、适宜性、新颖性、利学性等特征的综合反映。明确专业课教材思政建设质量维度,有助于建构专业课教材思政建设质量的衡量指标体系,并在此基础上探索提升专业课教材思政建设质量的有效路径。最后,市场营销专业通过实施“三步走”策略,提升了专业课教材思政建设质量,为专业课教材思政建设质量提升提供了参考范例。In the teaching practice of continuously promoting the“three comprehensive education”and adhering to the practice of educating people for the Party and the country,the teaching materials of specialized courses are not only the main carrier of imparting professional knowledge,but also the important factors to ensure the high-level ideological and political courses education and comprehensively improve the quality of independent cultivation of talents.In order to realize the full coverage of ideological and political education in colleges and universities,we must attach importance to the quality of ideological and political construction of specialized courses.The ideological and political construction quality of teaching materials used for professional courses refers to the comprehensive reflection of political nature,comprehensiveness,suitability,novelty,and benefit for learning in the process of teaching professional knowledge and related ideological and political content.In this sense,clarifying the quality dimension is helpful to construct the assessment index system for ideological and political construction quality of professional courses,thereby exploring effective ways to improve the ideological and political construction quality of teaching materials.Finally,the ideological and political construction quality of professional marketing courses is enhanced via the“three-step”strategy,which,accordingly,provides an example of improving ideological and political construction of professional courses.

关 键 词：专业课教材 思政建设质量 人才自主培养 市场营销 

分 类 号：G641[文化科学—高等教育学]