《华尔街日报》中华为企业形象的“话语—历史”分析  

A Discourse-Historical Approach to Media Portrayal of Huawei s Corporate Image in The Wall Street Journal

作　　者：张鹏 侯福莉[2] ZHANG Peng;HOU Fuli(School of Foreign Languages and Cultures,Xihua University,Chengdu,610039,China;School of Foreign Studies,Communication University of China,Beijing 100024,China)

机构地区：[1]西华大学外国语学院,成都610039 [2]中国传媒大学外国语言文化学院,北京100024

出　　处：《重庆交通大学学报（社会科学版）》2023年第4期91-103,共13页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：国家社会科学基金项目“类型学视野下的汉语主观化‘左移’现象研究”(17XYY019);四川省教育厅项目“从翻译世界到翻译中国转变的复合型翻译人才培养模式研究”(JG2021-930)。

摘　　要：以Ruth Wodak的“话语—历史”法为主要理论框架,并辅以Van Leeuwen的社会行为者表征理论,分析2016—2021年美国主流新闻媒体《华尔街日报》的相关新闻语料,研究美国主流新闻媒体如何刻画华为的他塑企业形象。新闻话题历经从普遍积极到普遍消极的历时演变;新闻话语刻意将各类社会行为者划分为“群内成员”与“群外成员”,形成敌我阵营;新闻报道通过使用各种话语策略,将华为刻画为“新兴的科技巨头”“‘激进的’行业竞争者”“国有/国控的‘傀儡’”和“巨大威胁”四类形象。最后,批评美国媒体及主流舆论界对中国及中国企业的另类误读。无论是国家还是企业,在维持自塑形象的同时,更应高度重视媒体刻画的他塑形象。This paper investigates how The Wall Street Journal,the US mainstream news media,portrays Huawei s corporate image.By adopting Ruth Wodak s Discourse-Historical Approach(DHA)as the major theory and Van Leeuwen s theory of representing social actors as the supplementary one,the paper analyzes the news reports from 2016 to 2021.The results indicate thatⅰ)there s a diachronic change in the news topics,from generally positive ones to generally negative ones;ⅱ)in the news discourse,“in-groups”and“out-groups”are distinguished to create tension between“Us”and“Them”;ⅲ)The Wall Street Journal uses different discursive strategies to portray Huawei as“emerging tech giant”“radical competitor”“state-owned/controlled company”“big threat”.The paper criticizes the alternative understandings of China and the Chinese company from the US mainstream news media and public opinions.The results also indicate that it is significant for a country and a company to focus on the“other-portrayal”of their images while maintaining positive“self-portrayal”of their images.

关 键 词：“话语—历史”法 社会行为者表征理论 企业形象 《华尔街日报》 

分 类 号：H315[语言文字—英语]