基于SOR模型的包装展示性可持续设计研究  

Sustainable Design of Packaging Display Based on SOR Model

作　　者：陈璐琪 郑笑仁 王晓含 CHEN Lu-qi;ZHENG Xiao-ren;WANG Xiao-han(School of Photography,Sichuan University of Media and Communications,Chengdu 611745,China;Sichuan Technology Business College,Dujiangyan 611830,China;School of Design and Art,Southwest Jiaotong University Chengdu 610097,China)

机构地区：[1]四川传媒学院摄影学院,成都611745 [2]四川工商职业技术学院,成都611830 [3]西南交通大学设计与艺术学院,成都610097

出　　处：《包装工程》2023年第14期244-251,共8页Packaging Engineering

基　　金：2020年四川省社会科学重点研究基地李冰研究中心重点课题(LBYJ2020-001)。

摘　　要：目的 从人文角度出发,基于可持续发展理念,以用户群体为切入点分析消费者对包装的心理需求和行为反应,探索包装可持续使用的设计方法,从而提高消费者对包装的循环使用率,达到减少资源浪费和保护环境的目的。方法 通过马斯洛需求理论,总结出消费者对包装的接受需求;引入“刺激–机体–反应”(Stimulus-Organism-Response,SOR)理论,提出包装可持续性使用方法模型,将包装展示性贯穿其整个生命周期(销售—使用—回收),并通过化妆品包装改良设计案例进行方法实践。结论 包装外观、便捷性、操作性影响用户的感知结构,进而使用户产生满意心理和可持续性使用行为。以此为导向的设计方案在满足商家与消费者需求的同时,延长了包装的使用周期,实现了资源的可持续利用。From the perspective of humanities,based on the concept of sustainable development,the work aims to analyze the psychological needs and behavioral responses of consumers to packaging with user groups as the breakthrough point,and explore the design methods of sustainable packaging,so as to improve the recycling rate of consumers for packaging and achieve the purpose of reducing resource waste and protecting the environment.Through Maslow's Hierarchy of Needs,the consumer's acceptance need for packaging was summarized.The "Stimulus-Organism Response"(SOR) theory was introduced to put forward the sustainable use method model of packaging,and make the packaging display throughout its whole life cycle(sales-use-recycling).Through the case of cosmetic packaging improvement design,the method was practiced.The appearance,convenience and operability of packaging affect the perceived structure of users,and then make users produce satisfactory psychology and sustainable use behavior.The design schemes based on this not only meet the needs of business and consumers,but also extend the life cycle of packaging and the sustainable utilization of resources.

关 键 词：包装设计 可持续发展 绿色设计 用户需求 

分 类 号：TB482[一般工业技术—包装工程]