基于“表—行—神”的过山瑶文创产品设计方法及模型研究  

Design Method and Model of Guoshanyao Cultural and Creative Products Based on "Appearance,Behavior and Spirit"

作　　者：叶德辉[1] 牛君 YE De-hui;NIU Jun(School of Art and Design,Guilin University of Electronic Science and technology,Guangxi Guilin 541004,China)

机构地区：[1]桂林电子科技大学艺术与设计学院,广西桂林541004

出　　处：《包装工程》2023年第14期380-389,共10页Packaging Engineering

基　　金：国家社会科学基金(19XMZ087);面向湘黔桂三省坡侗族聚居区的设计扶贫模式研究。

摘　　要：目的 通过研发广西过山瑶文创产品的设计创新,探析并整合过山瑶特色文化资源。方法 以过山瑶民族文化为核心,对过山瑶特色文化资源进行模态分类;研究文创产品的设计层次,结合相关案例分析提出“表—行—神”的设计方法;构建以过山瑶民族文化为核心的文创产品设计模型,并以具体设计案例进行实践。结果 通过对过山瑶文化资源进行分类,转化提炼了文创产品的设计层次,提出了过山瑶文创产品设计方法,并构建设计模型,为过山瑶文创产品的设计提供参考。结论 从产品外形到内涵进行设计,符合消费者心理需求,提升民族文创价值,为过山瑶文创的民族性特色呈现提供积极的现实意义和参考价值,也对过山瑶民族文化传承与保护具有重要意义。The work aims to explore and integrate the cultural resources with the characteristics of Guoshanyao by studying the design innovation of Guoshanyao cultural and creative products in Guangxi.With the ethnic culture of Guoshanyao as the core,the characteristic cultural resources of Guoshanyao were classified by modality.The design level of cultural and creative products was studied,and the design method of "appearance,behavior and spirit" was put forward in combination with relevant case analysis.A cultural and creative product design model with the ethnic culture of Guoshanyao as the core was built and applied in specific design cases.By classifying the cultural resources of Guoshanyao,the design level of cultural and creative products was transformed and refined,the design method of Guoshanyao cultural and creative products was proposed,and the design model was constructed,which provided reference for the design of Guoshanyao cultural and creative products.The design from the appearance to the connotation of the product conforms to the psychological needs of consumers,enhances the value of ethnic cultural creativity,provides positive practical significance and reference value for the presentation of the ethnic characteristics of Guoshanyao cultural and creative products,and also has important significance for the inheritance and protection of the ethnic culture of Guoshanyao.

关 键 词：“表—行—神” 过山瑶文创 设计方法 

分 类 号：TB472[一般工业技术—工业设计]