基于拟剧理论探析网络移动社交平台的“台前幕后”——以QQ空间和微信朋友圈为例  

An Exploration of the“in Front and Behind the Scenes”of Online Mobile Social Platforms Based on Dramaturgical Theory——A Case Study of Qzone and WeChat Moments

作　　者：韩芸 Han Yun(School of Sociology and Ethnology,University of Chinese Academy of Social Sciences,Beijing 102401)

机构地区：[1]中国社会科学院大学社会与民族学院,北京102401

出　　处：《西部学刊》2023年第14期64-68,共5页Journal of Western

摘　　要：随着互联网技术的快速发展,QQ、微信早已超越了即时通信的功能,成为个体在网络交往中展示自我、表达个性、流露情感的重要载体和平台。基于戈夫曼的拟剧理论对QQ空间和微信朋友圈进行经验式观察,发现个体通过“剧场”设置、“前台”装扮、“后台”处理和“剧组”维持等方法搭建个性化网络舞台,运用理想化、神秘化和补救表演策略强化“印象管理”,以博得关注和认同。网络社交以突破时空限制的优势,成为个体社会化的重要组成,实现了人们互相了解的社交目的和提供了个体展示经过排练的再生活的可能。对此,部分表演者“实诚坦然”,能够保持理性;而部分表演者则“心机夸张”,深陷其中,值得警惕。With the rapid development of Internet technology,QQ and WeChat have long surpassed the function of instant communication and become important carriers and platforms for individuals to display themselves,express their personalities,and express their emotions in online interactions.Based on Erving Goffman’s dramaturgical theory,the empirical observation of Qzone and WeChat’s Moments reveals that individuals set up a personalized online stage through methods such as“theater”setting,“front stage”dressing,“back stage”processing and“crew”maintenance,and performance strategies such as idealization,mystification and misrepresentation to strengthen“impression management”in order to gain attention and recognition.With the advantage of breaking through the limitations of time and space,online social networking has become an important component of individual socialization,realizing the social purpose of getting to know each other and providing the possibility for individuals to show their rehearsed reliving.In this regard,some performers are“honest and open”and able to maintain their rationality,while others are“scheming and exaggerated”and deeply involved,which worth vigilance.

关 键 词：拟剧理论 网络社交朋友圈 QQ空间 

分 类 号：C913[经济管理] G206[社会学]