仪式与认同:游客对民族旅游地文化认同的建构路径  

Ritual and Identity:Construction Path for Cultural Identity of Tourists to Ethnic Tourism Destinations

作　　者：唐玉婷 阮文奇 TANG Yuting;RUAN Wenqi(College of Tourism,Huaqiao University,Quanzhou 362021,China)

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《地理与地理信息科学》2023年第4期129-137,共9页Geography and Geo-Information Science

基　　金：国家社会科学基金项目“旅游地文化失真风险的生成逻辑、演化机理与治理机制研究”(21BGL256)。

摘　　要：旅游开发已成为民族地区的重要发展战略,是地区经济与社会文化发展的催化剂,然而民族旅游呈现同质化、商业化、庸俗化开发,其文化保护与传承问题日益突出,给民族旅游可持续发展带来诸多挑战,因此亟须探讨游客对民族旅游地文化认同的建构路径。该文基于旅游仪式理论构建民族旅游地文化认同形成的理论路径,并利用结构方程模型进行模型检验。研究发现:(1)民族旅游仪式是游客形成地方文化认同的核心要素;(2)旅游真实性、新颖性与旅游体验是民族旅游仪式影响游客文化认同的中间桥梁,发挥链式中介作用;(3)旅游涉入度显著强化了民族旅游仪式对旅游真实性、新颖性与旅游体验的正向影响,发挥着重要的情景作用。该研究进一步厘清了游客民族文化认同形成的过程机理,凸显了旅游真实性与新颖性感知的协同作用,拓展了民族旅游文化认同研究的内容框架和理论体系,可为民族旅游地可持续发展、地方文化保护与传承、民族文化交流与认同提供理论指导。Tourism development has become an important development strategy in ethnic minority areas and a catalyst for regional economic and sociocultural development.However,ethnic tourism presents homogeneous,commercialized and vulgar development,and its cultural protection and inheritance problems are increasingly prominent,which has brought many challenges to the sustainable development of ethnic tourism.Therefore,it is urgent to explore the path of constructing tourists'cultural identity to ethnic tourism destinations.Based on the tourism ritual theory,this paper constructs a theoretical path for the formation of cultural identity of ethnic tourism destinations,and uses structural equation model to test it.It is found as follows.①Ethnic tourism ritual is the core element for tourists'cultural identity.②Tourism authenticity,novelty and travel experience are the intermediate bridges between ethnic tourism rituals and tourists'cultural identity,and play the role of chain intermediary.③Tourism involvement significantly strengthens the positive impact of ethnic tourism rituals on tourism authenticity,novelty and travel experience,and plays an important situational role.The study further clarifies the process mechanism of the formation of tourists'ethnic cultural identity,highlights the synergistic effect of the perception of authenticity and novelty,expands the research content framework and theoretical system of cultural identity for ethnic tourism,and provides theoretical guidance for the sustainable development of ethnic tourism destinations,local cultural protection and inheritance,ethnic cultural exchange and identity.

关 键 词：民族旅游 旅游仪式 文化认同 旅游体验 旅游真实性 新颖性 

分 类 号：F592.7[经济管理—旅游管理]