基于摩尔纹生成规律的包装交互设计研究  

Interaction Design of Packaging Based on the Moire Pattern Generation Rules

作　　者：杨光[1] 鄂玉萍[2] 王家俊[2] YANG Guang;E Yu-ping;WANG Jia-jun(Suzhou Vocational University,Suzhou 215104,China;Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]苏州市职业大学,江苏苏州215104 [2]浙江理工大学,浙江杭州310018

出　　处：《绿色包装》2023年第6期107-111,共5页Green Packaging

基　　金：江苏省教育厅江苏高校哲学社会科学研究项目(2020SJA1454);苏州市职业大学高等教育研究项目(G202003006);浙江省普通本科高校“十四五”教学改革项目(jg20220199);浙江省丝绸与时尚文化研究中心培育课题(21086183-N);浙江理工大学校级教学改革项目(11340033312211)。

摘　　要：本文在分析摩尔纹生成规律的基础上,从包装图案的视觉交互、包装开启的动态交互、包装材质的触觉交互等三个方面,探索和总结摩尔纹的包装交互表现形式,对摩尔纹在包装交互上的应用策略进行案例分析。将摩尔纹跨界引入到包装领域,为包装交互提供了更多的创作可能性,丰富了包装交互的表现形式。包装交互需要有更具创新的表现形式,以满足消费者日益增长的体验需求。本文基于摩尔纹生成规律,提出了图案化呈现、动态化交互、多材质造型的设计策略,从而将产品包装的文化性、趣味性、互动性有机融合,赋予包装独特的表现形式和文化内涵。Exploring application strategies of Moirépattern in packaging interaction design.Based on the analysis of Moire pattern generation rules,the application of Moirépattern in interaction packaging interaction was analyzed and summarized from three aspects,that is,the visual interaction of packaging patterns,the dynamic interaction of packaging opening,and the tactile interaction of packaging materials.Then,a case study on the application strategy of Moirépattern in packaging interaction was conducted.It was found that the cross-border introduction of Moire pattern into the packaging design field could provide more creative possibilities for packaging interaction design and could enrich the expression of packaging interaction,thus facilitating the organic integration of the cultural,interesting and interactive aspects of product packaging to obtain a unique experience value and cultural connotation.

关 键 词：摩尔纹 包装 交互设计 

分 类 号：TB482[一般工业技术—包装工程]