《千里江山图》文创产品符号语义学研究  

A Study on the Symbolic Semantics of“A Panorama of Rivers and Mountains”and Creative Products

作　　者：李玉芬 康丽娟[2] LI Yu-fen;KANG Li-juan(Guangzhou Huashang College,Guangzhou 511300,China;South China Normal University,Guangzhou 510631,China)

机构地区：[1]广州华商学院,广东广州511300 [2]华南师范大学,广东广州510631

出　　处：《绿色包装》2023年第6期174-178,共5页Green Packaging

基　　金：广州华商学院2022年度青年学术科研项目(基于知识图谱研究应用中国山水画元素设计文创产品的路径和策略2022HSXS016)。

摘　　要：随着科技的发展,《千里江山图》为主题而孵化的网红文创产品跨界“出圈”引来了热议。本文通过分析具体案例中的《千里江山图》文创产品符号语义,解码《千里江山图》文创产品符号语义“出圈”密码,解读在感官阅读、创新设计表达、深奥的艺术享受等方面体现出的价值意义。研究带来的价值有利于借鉴相关元素孵化文化创意产品设计,为产品语义设计实践带来参考。With the development of technology,the internet celebrity cultural and creative products incubated under the theme of“a panorama of rivers and mountains”have shown a cross-border trend and attracted heated discussions.This article analyzes the symbolic semantics of“a panorama of rivers and mountains”and cultural creative products in specific cases,decoding the circle password of the symbolic semantics of“a panorama of rivers and mountains”and cultural creative products;Reflected in sensory reading,innovative design expression,profound artistic enjoyment,and different value meanings;The value brought by the research institute is conducive to drawing on relevant elements to incubate cultural and creative product design,and providing reference in product semantic design practice.

关 键 词：千里江山图 文创产品 符号语义学 

分 类 号：TB472[一般工业技术—工业设计]