基于HTML5技术的网络互动广告信息植入平台设计  

Design of network Interactive Advertising Information Implantation Platform Based on HTML5 Technology

作　　者：季焕淑 王换 JI Huanshu;WANG Huan(Henan Vocational College of Light Industry,Zhengzhou Henan 450000,China)

机构地区：[1]河南轻工职业学院信息工程系,河南郑州450000

出　　处：《信息与电脑》2023年第8期195-197,共3页Information & Computer

摘　　要：传统平台在网络互动广告信息植入中应用效果不佳,不仅误码率比较高,而且广告信息转跳时间比较长,无法达到预期的广告信息植入效果,因此提出基于HTML5技术的网络互动广告信息植入平台设计。采用浏览器/服务器(Browser/Server,B/S)分布式架构作为网络互动广告信息植入平台的整体架构,由用户浏览器、表示层、业务逻辑层、数据访问层以及数据库构成平台的整体架构。软件方面利用密码学技术对植入广告信息加密预处理,利用HTML5技术将广告信息插入网络播放列表中,实现对植入广告信息的可视化展示,进而实现平台设计。经实验证明,本次设计平台的误码率在1%以内,网络互动广告信息转跳时间在2s以内,在网络互动广告信息植入方面具有良好的应用前景。The traditional platform is not effective in the web interactive advertising message implantation,not only the error rate is high,but also the advertising message redirection time is long,which cannot achieve the expected advertising message implantation effect,so we propose the design of web interactive advertising message implantation platform based on HTML5 technology.The browser/server(B/S)distributed architecture is adopted as the overall architecture of the web interactive advertising message implantation platform,which consists of user browser,representation,business logic layer,data access layer and database to form the overall architecture of the platform.The software side uses cryptography technology to encrypt and pre-process the implanted advertisement information,and uses HTML5 technology to insert the advertisement information into the network playlist to realize the visual display of the implanted advertisement information,and then realize the platform design.The experiments prove that the error rate of the designed platform is within 1%,and the time of web interactive advertisement information transfer is within 2 s.It has good application prospect in web interactive advertisement information implantation.

关 键 词：HTML5技术 网络互动 广告信息 误码率 密码学技术 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]