新中国汽车设计文化与产业价值研究——以国民汽车“红旗”设计发展为例  

Research on the Design Culture and Industrial Value of New China's Automobile——A Case of the Design Development of National Automobile"Hongqi"

作　　者：王选政[1] 王纬地 叶风 

机构地区：[1]中央美术学院设计学院

出　　处：《创意与设计》2023年第3期36-45,共10页Creation and Design

基　　金：中央美术学院自主科研项目(20KYZD008)。

摘　　要：国民汽车是一个国家汽车产业发展的典型样本,“红旗”作为中国的国民汽车,是不同于欧美消费级的代表国家形象的国民汽车。本文通过共时法、历时法和产品语意分析法对红旗汽车设计语言进行分析,探寻了历史性变革与成因,梳理了“红旗”作为国民汽车的社会文化价值,总结了红旗汽车的车型变化及企业变革过程与中国汽车产业文化化的发展历程。分析了在我国经济社会建设的过程中,“红旗”品牌对于中国汽车产业文化发展的重要作用,同时对新时代中国汽车产业发展方向进行展望。National automobiles are typical examples of a country's automobile industry development.Hongqi as a China's national car,differs from the representative national image of consumer-grade national cars in Europe and America.This paper analyzes the design language of Hongqi automobile through synchronous method,diachronic method and product semantics analysis,explores the historical changes and causes,sorts out the social and cultural values of Hongqi as a national car,summarizes the model changes and enterprise transformation process of Hongqi automobile,and the development process of China's automobile industry culturalization.The important role of Hongqi brand in the development of China's automobile industry culture during China's economic and social construction was analyzed,and the development direction of China's automobile industry in the new era was prospected.

关 键 词：红旗汽车 国民汽车 文化价值 产业价值 

分 类 号：U462[机械工程—车辆工程] F426.471[交通运输工程—载运工具运用工程]