内蒙古马旅游产业融合的现状、障碍与动力  

The Status Quo,Obstacles and Motivation Mechanism of the Integration of Horse Tourism Industry in Inner Mongolia

作　　者：朱亚成[1] ZHU Ya-cheng(School of Physical Education,Xizang Minzu University,Xianyang 712082,China)

机构地区：[1]西藏民族大学体育学院,陕西咸阳712082

出　　处：《唐山师范学院学报》2023年第3期89-93,113,共6页Journal of Tangshan Normal University

基　　金：2022年度西藏自治区哲学社会科学专项资金青年项目(22CTY01)。

摘　　要：基于产业融合视角分析了地区形象与草原景观融合、服务性与商品性融合、文化性与主题性融合、产品价值与经济价值融合以及融合过程中存在的制度障碍、能力障碍和需求障碍。提出了内蒙古马旅游业融合的内在动力是传统马产业与旅游业转型升级,外在动力是坚持市场需求推动,环境动力是政策导向支持与多产业边界作用,源动力是国民经济水平整体提升等动力机制。Based on the perspective of industrial integration,the current situation of horse tourism industry integration in Inner Mongolia is the integration of regional image and grassland landscape,service and commodity integration,cultural and thematic integration,and product value and economic value integration.There are institutional barriers,capacity barriers,and demand barriers,which provide internal impetus:the transformation and upgrading of traditional horse industry and tourism;External driving force:adhere to market demand promotion;Environmental dynamics:policy oriented support and multi industry boundary effects;Source power:The overall improvement of the national economic level and other dynamic mechanisms,with a view to assisting the high-quality development of the horse tourism industry in Inner Mongolia.

关 键 词：产业融合 马旅游产业 赛马经济 融合障碍 

分 类 号：G882.1[文化科学—体育训练]